One-pot Synthesis of Porous Coordination Polymers

One-pot Synthesis of Porous Coordination PolymersGenerally, the properties of quartz glasss atomic number 18 strongly determined non only by their chemical composition, but also by their morphology, size and ascend structure.1-3 Over the past decade, lechatelierites with specific crystal facets digest attracted great enquiry interest because the exposed facets on the crystals finely affect the chemical and physical properties of the functional materials.4-6 For example, noble-metallic nanocrystals having high-index facets generally show much higher plasmonic and catalytic activity than that of nanocrystals with low-energy facets.7-9 Therefore, the rule and synthesis of crystals with specific crystal facets is desired, but is still a challenge.Porous coordination polymers (PCPs) or metal- constitutive(a) frameworks (MOFs), which are considered as a unique class of inorganicorganic hybrid materials with metal centers and organic linkers,10 have received growing attention in rec ent years because of their tailored pore structure, high surface commonwealth and many exceptional properties much(prenominal) as gas adsorption and storage,11,12 drug release,13,14 sensing,15,16 membranes,17,18 and catalysis.19,20 To date, many research efforts have been focuse on the design, synthesis and applications of bulk MOFs materials however, nanosized MOFs (NMOFs) materials have become increasingly interesting in the last decade because their microstructure, morphology and size also determine the properties and applications of NMOFs materials.21-22 Likewise, aspect ratio and exposed crystal facets of NMOFs crystals melt an important role on the properties of materials such as sorption properties, and oriented film formation as well.23-25 Therefore, controllable synthesis of well-defined NMOF crystals with specific exposed crystal facets in the nano/micrometer range is highly desirable. However, it is still difficult to design a universal synthetic method to achieve abov e target collectible to the variety in MOFs structures and discordant experimental parameters affecting the crystal shape and size.To date, several synthetic strategies have been employed by research groups for the synthesis of NMOFs such as room-temperature precipitation,26-27 hydro/solvothermal techniques,22,28 atom-bomb-assisted synthesis,29,30 sonochemical synthesis31,32 and electrochemical synthesis method.33 Among them, room-temperature precipitation, in which the solutions of metal salts and organic linkers are mixed, is the simplest system to produce NMOFs. Compared with other methods, solution-based precipitation syntheses at room temperature possess just about advantages, such as safe reaction process, easily controllable reaction conditions, low energy consumption, and short reaction time. On the other hand, the use of various additives is an important synthesis approach for the fabrication of NMOFs materials with tunable morphology and size because the additives usua lly suppress nucleation and crystal growth during the reaction process. Monocarboxylic acids and their salts have been widely used as the additives or capping agents for the preparation of NMOFs which can alter the coordination equilibrium at the crystal surface during the nucleation and growth process.29,30,34 Kitagawa and coworkers have used the combination of the coordination-modulation method and microwave synthesis to control the size and morphology of HKUST-1 in which dodecanoic acid was employed as the coordiantion modulator.29,30 Huber and Fischer have yielded stable and size-selected MOF-5 colloids by adding p-perfluoroethylbenzoic acid as capping reagent.34 Besides, N-heterocycles and alkylamines also are used as additives in the synthesis of MOFs and ZIFs. Oh et al. reported that pyridine was added in the solvothermal synthesis of In-MIL-53 to manipulate the morphology of the microsized crystals.35 Huber and Wiebcke reported a rapid room-temperature production of ZIF-8 cr ystals with different sizes by employing an excess of auxiliary ligands such as 1-methylimidazole and n-Butylamine.36 Another kind of additives including surfactants and polymers also has been used to control morphology and size of NMOFs which could suppress the growth of specific crystal facets. Our previously reported HKUST-1 nanocrystals with controllable size and morphology from nanocube to microoctahedron have been readily synthesized at room temperature by adjusting the concentration of CTAB (CTAB = cetyltrimethylammonium bromide).26 Zeng and Eddaoudi reported highly monodisperse M(III)-soc-MOFs with a geomorphologic evolution from simple cubes to complex octadecahedra have been achieved using a series of surfactants and structure-directing agents.37 Porous coordination polymer Cu2(PZDC)2(PYZ) crystals (PZDC = pyrazine-2,3-dicarboxylate, PYZ = pyrazine) with tunable size were prepared in a predictable manner via adjunct of organic polymer Poly(vinylsulfonic acid, sodium salt) by Kitagawas group.38 However, to the best of our knowledge, the study on other types of additives such as acids or bases allowing control the morphology of NMOFs, especially inducing the crystal morphological evolution of polyhedron, has not been realized so far. Although the role of the pH of the reaction medium, which is to deprotonate the ligands, accelerate nucleation rate and consequently cause smaller size of particles has been canvass systematically,39 the detailed studies on the morphological evolution of crystal induced by acidbase environment of the reaction medium are scarce.Herein in this work, we develop a simple and straightforward method for the one-pot synthesis of porous coordination polymers with controllable shape by using different bases (sodium acetate, aqueous ammonia, triethylamine and NaOH) as deprotonation reagents in the ethanol-water mixture at room temperature. We specifically selected porous coordination polymer MOF-14 (Cu3(BTB)2, H3BTB = 4,4,4-benzen e-1,3,5-triyl-tribenzoic acid) as candidate material for the investigations which possesses a dicopper paddle wheel secondary building unit that exhibits unsaturated metal centers upon activation and has received great attention due to its high porosity and large specific surface areas.40 Its benzenetribenzoate-based analogue HKUST-1 (Cu3(BTC)2, H3BTC = 1,3,5-benzenetricarbocylic acid) also was studied. In this paper, a morphological evolution of MOF-14 from rhombic dodecahedron to truncated rhombic dodecahedron, cube with truncated edges and to cube was achieved by increasing the concentration of sodium acetate, likewise, a morphological transmutation of HKUST-1 from octahedron to cuboctahedron and finally to cube was obtained in the similar process. We further investigated the proposed crystal formation mechanism and found that the higher-energy surface of crystals would appear when more amount of bases were added, indicating that the exposed surface facets of porous coordination polymers could be controlled by acidbase environment of the reaction medium. The gas adsorption properties of MOF-14 with different shapes were also studied and it reveal that properties of MOF-14 display a strong dependence on the facets exposed on the surface.

Marketing Plan For Tyrrells Potato Chips Marketing Essay

Marketing Plan For Tyrrells Potato Chips Marketing EssayThe groceryplace place for potato crisps in UK is a combative market. It is very baffling to enter this market. Walkers is the biggest snack keep caller-up in UK. There argon besides many competitors from home(prenominal) and international. For example, Pringle is a strong competitor for chips chips market. The recources, suppliers, buyers and customers were overlook by these big chips companies. However, the Tyrrells Potato Chips did. Since 2002, Tyrrells Potato Chips started to tenseness on a inlet market of potato crisps namely, the premium Crisp market focusing on much than affluent customers.The growth of the company is in-chief(postnominal) for the companys owner. Tyrrells Chips is in a niche market, the chips ar produce for particular(prenominal) grouping of customers. Therefore, the company destiny to meet these customers unique deprivation.Firstly, customers from the higher social grades are sligh tly different from other general customers, they tend to spend more on better quality viands. Tyrrells could use quality control to en incontestable their product meets a high standard and build Tyrrells Potato Chips flavours. In addition, they take away to find out more flavors of the chips, then evaluate which one stick out be accepted by these higher social grades customers. For example, develop the flavour of foie gras office more enticeive for these customers than develop flavour of pork rind.The customers from higher social grades care almost their health especially female customers. The source of this is ladies are more conscious of their weight and size. Customers who from higher social grades demand more social events and formal meetings with people form the corresponding grades. Tyrrells customers too indispensableness to care about their habitual images. That is a reason that customers from higher social grades usually do non want to try crisps. Therefore, Tyrrells Chips need to be produced by lower oil and lower calories. The company need to develop the technique to produce a much healthier product.The Tyrrells Potato Chips customers are much more discerning buyers. Therefore, the company need to work the brand. Improve the customers obedience of the brand. Though attract customers to join Tyrrells culture and build trust with their customers. In fact, regular customers is the most important group of people that Tyrrells should make. To Tyrrells, find out a solution that keep their customers consume Tyrrells Potato Chips regularly is more important than set a strategy that attract tender customers.Branding is an important part of continued customer trust however, the strength of retail brands is such that it is more and more difficult for overboldcomers to compete. Burt (2000) argues that grocers own brands are at least equal to those of manufacturers brands1. Therefore, Tyrrells needs to get their brand more recognised in order to compete in this tough market.Furthermore, these customers withal need their foods take over a premium price, in order to demonstrate their social grades. These customers prefer their foods are different from ordinary customers, they will not like to opt the same affair with ordinary customers, for example, Walkers crisps or Nandos Hot Peri Per. They want to choose something with premium price that flush toilet show their unique taste, even though the departure is so slightly that people keister hardly recognize.Secondly, Tyrrells Potato Chips company still need to let their customers live on what they really want customers know. The company should especially show their particular way to produce the chips. Including push the advantages of Tyrrells Court Farm, which in the heart of the Herefordshire. In addition, how these advantages could influence the chips quality. Tyrrells also need to particular advertising their farm, which is local, reliable, and safe. The company al so can let their customers know about their especial way of the hand-made chips, include which steps of the chips-making process are make by hand, in addition, wherefore the company prefer hand-made rather than machine. For example, hand-made chips can ensure the chips thickness mostly the same, hand-made can also make sure the flavor is soundly mixed. Tyrrells could emphasis they are healthier food. They can show the science and technology research department, and assembly department though advertise. Furthermore, low fat, low oil, low calories need to be emphasise of the advertising process.The company also the feedback of the customers. Tyrrells customers usually come from higher social grades. These customers are sensitive, if these customers feel dissatisfied of the chips for several times, they cleverness never buy Tyrrells again. The worse thing is, these customers cogency extend with their social circle, it can make bad impressions for other customers. To Tyrrells, us ing price skimming strategy and focus on portion can hold more customers from higher social grades.Finally, Tyrrells could through test the market to forecast the trend of the market. For Tyrrells, test the market seems the dress hat way to know their new product can be accepted by their customers or not. They can test their new product in the best-selling place, for example, the test results from capital of the United Kingdom Harrods, Selfridges and Fortnum Masons are more reliable than the results from Tesco Express.Task 2To be a competitor in the chips market, Tyrrells need to seek the niche market of all the chips market. For this reason, Tyrrells Chips have to develop something that different from other competitors. Tyrrells market positioning is the particular chips for customers who from higher social grades or the discerning buyers. Thus, developing massive-term race with these customers, improving customers commitment and increasing the regular customers should be tak en into account.As a potent that consider to construct a long-term strategy and structure, further develop long term customer descent and equally long-term value with its customers, Tyrrells Chips might need to use merchandising mix.The marketing mix is the set of controllable, tactical marketing tools that the tauten blends to produce the response it wants in the target market.2Marketing mix could be suggested to Tyrrells Chips who depends on customers. Elements of the marketing mix are often categorized into quad Ps Product, promotional material, Place and Price.Firstly, Tyrrells need to focus on their product product is the most important thing in Tyrrells sale strategy. The cockeyed have to control their chips quality and to invest in technology. Undoubtedly, Tyrrells customers want the chips can be the best chips in the market. They need the chips healthier. Thus, Tyrrells have to ensure their chips with much less oil, fats and calories.In addition, for Tyrrells niche mar ket, service is other important element in product. Building closer family with customers can improve customers sense of regard. Tyrrells customers belong to higher social grades, these customers edict are more refined and courteous. In this situation, service can be the most influential element to keep excellent customer kindred. For example, some customers might worried about the bad small with they speak after they have chips, in this situation, Tyrrells could put gum inside the chips package to solve this problem.Furthermore, Tyrrells should pay guardianship on packaging design. Customers who can buy Tyrrells Chips are discerning buyers, therefore, Tyrrells should use the package design to attract these customer. Classical type design should be the best choice for Tyrrells. These customers have their own standard and preference of aesthetic. Classical design might be the safest way.In the other hand, Tyrrells should extend their vision. It is beneficial for Tyrrells to dev elop new product, rather than only produce chips. The firm can expend their product line. Other snack foods can be developed with the same way. For example, some people might not like eat chips because the crisp sound, this sound can make other around people feel uncomfortable and disrespect. To make sure customers can taste Tyrrells anywhere, the firm can develop other puffed food with less sound.Secondly, Promotion should be taken seriously. It is necessary for Tyrrells to promotion themselves. Promotion is the effort to inform and persuade potential customers in order to accomplish the sale of the product, services, or ideas.3The core of promotion for Tyrrells is building brand awareness.Advertising might be the best and commonest way to put up Tyrrells Chips. The firm can advertise their product by TV, poster and other mediums. TV advertise might be the most widely way to promote Tyrrells Chips. However, TV advertising also have its disadvantages. Normally, highlife brands and other brands for higher social grades customers resist TV advertising. TV advertising is normally for mass market. Contrarily, Tyrrells target market is niche market. Thus, the firm should avoid using TV advertising to equate with cheap brands. Advertising with luxury or fashion powder stores could be batter for Tyrrells. To link with these luxury brands inside the magazines, Tyrrells can improve their brand level.To co-operate or to sponsor relevante events is another way to promote Tyrrells Chips. Inviting customers to these events can show these customers more about Tyrrells. Tyrrells also can invite their customers have a family travel to the Tyrrells Court Farm, which in the heart of the Herefordshire countryside. Families can slacken in the countryside, it is a unafraid opportunity to promote Tyrrells culture to their customers. household can show how the potato have been planted, and also can show how the chips have been made by hand. This can build customers brand loyal ty.Thirdly, Tyrrells Chips need to find out the place that is suitable for their market positioning. Tyrrells customers may not like to bargain for chips in supermarkets like Tesco, ASDA, Morrisons. Luxury stores is more suitable for Tyrrells, for example, Selfridges, Harrods, FortnumMasons and Harvey Nichols. These luxury stores focus on the same grades of customers with Tyrrells. Therefore, customers in these luxury stores customers can be the target of Tyrrells.another(prenominal) important tool that Tyrrells use is key account management. A simple definition of key account management is developing the nature of the customer transactionhip in order to enhance understanding and to identify the true opportunity aligning the business resources to act on that enhanced understanding, in order to unsex competitive advantage and to enhance profitability.4Using key account management to develop a closer relationship with key customers. Chips market is a market that strong dependence w ith big customers. Building a close relationship with these customers is very diffcult to start, however, when everthing get on the right track, it is very beneficial for Tyrrells to make a long-term strategy.Tyrrells should using this tool to build a close relationship. Tyrrells can not sell their chips in open market, or sell it by them self, they need to sell their pruducts by Harrods, Selfridges, Fortnum Masons, etc. Tyrrells should develop closer relationship with these customers with .Firstly, communcation should be emphasised. A successful communication can get information quicker and more efficient. Using new techinology to make communication more efficient is suitable for Tyrrells. For example, virtual communication tools can achieve communicate with these key customers from internal, rather than plainly sale department communicate with purchase department.Secondly, Tyrrells need to fulfill these customers need and response more quicker. Offer tailor-made services and pro ducts can close relationship with these big customers efficiency.Finally, feedback should not be ignored. Receiving feedback from internal of customers can detect how satisfactory that the strategy be done. When receive feedback from key accounts, can also make relationship one step forward.Tyrrells can also aver their products in transport. For example, business premier of Eurostar could be the first place to offer their chips. Tyrrells can also offer their chips in airline first-class, as a local airlines, British Air shipway and Virgin Atlantic can be the best choice to build partnerships. In addition, the food guide books in airplanes or trains in the first class can also promote their product as well.Finally, price might brave out important for Tyrrells. However, Tyrrells also need to control the price relevant with the market. Price also need to be taken seriously because price is the most intuitive component part to show Tyrrells Chips market position. Tyrrells through co ntrol the price to attract their target customers. Even though Tyrrells customers are less care about the price, Tyrrells Chips also need to connect the price with its worth, after all, price is an important factor in market economy.Task 3Since 2002, Tyrrells Chips make a huge successful in crisps market. When Tyrrells enter crisps market, the niche market that Tyrrells need to focus on is premium crisps market. At year 2002, when Tyrrells Potato Chips enter the market, premium crisps represented about 21% of the total crisp market, but by 2007, five year later, premium crisps represented 29%5. That show the successful of Tyrrells enter the market, even it is difficult to enter, Tyrrells also take a position in the premium market. Since 2002, Tyrrells try to attracted new group of consumers. Tyrrells found out a specific way to produce and promote their chips, higher quality, and higher society grades. The eaters were changing from males to women who preferred low fat crisps.6From t he year of 2002, Tyrrells enter crisps market as a fresh. The company operated very well in their target market. However, Tyrrells still weak of capital accumulation, 5 years past, Tyrrells still is a small company that offer products and services for small customers. Tyrrells did not expanse their target market, thus, it is difficult to increase their profit. Without capital accumulation, Tyrrells did not have enough budget to improve their products, services and promote. Moreover, it is very difficult to invest for the future. The firm also have no enough budget of market expansion. Inevitably, Tyrrells would be bought by investment group.Task 4To build personal relationships with customers, Tyrrells need to focus on improvement relationship marketing.relationship marketing orientation is more modern approaches relating to marketing orientation, have suggested a relationship marketing approach. this recognized the impressiveness of retaining existing customers and developing rel ationships with stakeholder groups( e.g. suppliers, distributors, etc). the theory is based on the premise of building a relationship as opposed to simply generating transactions.7Relationship marketing is an approach that developed to improve transaction marketing. According the definition, the relationship marketing emphasis customers relationship and satisfaction, rather than a dominant focus on sales transactions.For Tyrrells, build personal relationship with customers need to be taken seriously. Communicating with customers is the best way to know customers needs. Further, in Tyrrells relationship marketing strategy, the firm should use symmetric communication rather than unilateral communication. It is beneficial for Tyrrells to share and communicate information with customers.In addition, Tyrrells need to co-operate with others, which can achieve win-win situation. The aims of co-operation is increase interest of every split of chain rather than harm others interests. Tyrre lls can achieve more via co-operating with others.Furthermore, emotion is another factor that influence relationship marketing. Relative to material needs, the firm also need to satisfy customers emotional needs. Tyrrells need to meet customers both material and emotional expectation in order to achieve customer satisfaction.Finally, people are different. Firm should develop a closer relationship with different personality by different solution. For example, developing closer relationship with women Tyrells. The women need to feel machine-accessible to the brand. This can be done with personalised electronic communications. It can make women feel more like a family than just transaction. However, developing closer relationship with men should communicate shortly and with points. Concise conversation can let gentlemen feel comfortable. Tyrrells also need to track customers attitude immediately. To develop immediately feedback from customers in order to control the relationship with customers.The major problem and core aim of relationship marketing is how to keep customers. Building customer loyalty is the main motif of relationship marketing. How can Tyrrells get customer loyalty in relationship marketing? Three piano step to achieve this.Firstly, seeking target customers needs. Firm need to analysis customers needs, and conclude client satisfaction. High quality of products, friendly services and comfortable shopping experience are which the factors might influence Tyrrells customers preference. think on customers satisfaction can bring tangible( returned customers) and intangible assets( promote firm to others).Secondly, fulfill these needs and ensure customer satisfaction. Tyrrells can achieve customers satisfaction with these ways providing high quality and satisfactory products and services, providing additional benefits and providing efficient communication approach. For example, customers may not satisfied current little flavors, when Tyrrells got th is information, then the firm need to develop more flavors.Finally, for Tyrrells niche market, the essence of market competition is how to keep the customer resources. To keep existing customers is more important than attract new customers for Tyrrells. Thus, building customers loyalty can bring lots benefits.In relationship marketing, the main problem is how to build and keep long-term and interdependent relationship with customers, suppliers or distributors. Therefore, Tyrrells need to communicate with others initiatively. This can share the information quickly, in addition, firm can provide services to their customers or solve the problems with suppliers and distributors.Finally, firm need to perform their promises and commitments. It is very difficult to build trust relationship in market behaviour, because all the firm in the market want to maximum their profits. However, Tyrrells is in a niche market which offer chips for higher society grades, these customers usually shopping with consumption inertia, thus, how to obtain customers trust is more important for Tyrrells. Usually, fulfilling commitments can achieve high degree of coarse trust. If the firm promise to their customer, therefore, no matter what happend and how hard to achieve it, Tyrrells have to perform this promise. Even though sometimes Tyrrells might get loss, as return, it can increase customers trust and loyalty.Task 5As a rapidly developing company, Tyrrells need to invest more in promotion. To be a competitive company in this modern society, Tyrrells Potato Chips should build brand awareness.In the year 2009, a French luxury fashion design label Christian Lacroix prepare to bankruptcy. French design house Christian Lacroix has reportedly filed for voluntary bankruptcy as the label seeks to protect itself from an onslaught of creditors8At the same time, another luxury fashion design label Christian Dior still made considerable net income 796 millions Euro in 20089. Even though people be lieved economic crisis is submit cause for the CL bankruptcy, however, other luxury labels like CD, Chanel, etc. still can made profits in that year. CL can design the same quality of dress with CD or Chanel, some time CLs design may more beautiful than others. However, the unsuccessful promotion is another main reason of CLs bankruptcy.Generally, promotion is communicating with the public in an attempt to influence them toward buying your products and/or services.10Shortly, the main objective of promotion is let firms target consumer know the brands which firm want consumers know. For Tyrrells, promotion can be achieved through various ways.As a famous chips manufacturer, Tyrrells should promote their chips brand in any relevant domains. For example, to be a sponsor of The Royal Welsh Show. Through sponsor for these show, Tyrrells can promote their business philosophy. healthy, premium and skilled. In addition, Tyrrells also can host society events, through communicate with consum ers, to promote firms philosophy.Advertising is another communication tool that deliver messages to customers. As a main communication tool, advertise is a good way to promote the brand, also a effective way as well. Coca-Cola has long been recognized as the worlds most valuable brand. Its current value $55 billion.11Advertising is an important factor that help Coca-Cola achieve this. In every Olympic Games, Coca-Cola will advertise their brand. In Atlanta 1996 summer Olympic, Coca-Cola advertised in any relevant area. The third quarter of 1996, Coca-Colas sale revenue increased 21%12. At the same time, as Coca-Colas biggest competitor, Pepsis profit decreased 77%13.This is a good instance for Tyrrells, Tyrrells should not content of current advertisement. Tyrrells can advertise on famous food magazine, like Restaurant Magazine. Luxury fashion magazine should be considered as well, Harpers Bazaar and Vogues could be good choices. In addition, invite gastronome and celebrity endorsem ents is another good way to advertise Tyrrells Chips.Even though Tyrrells do not have a big budget, they still need to highlight their advertising strategy. Omnipresent adversting is not very suitable for Tyrrells. One thing Tyrrells need to do is to aim their targets, key customers, affluent customers. It is more useful to adversting the point rather than adversting wide.Public relations is a communication tool that the firm use to building trust with public. The main mission of PR is how to maintain firms healthy image. Firstly, to be honest or at least let public think you are honest. Integrity is an important element for confidence-building. In the year 2009, Toyota was the largest car manufacturer in the world14. When customers complaints about Prius break problem and Toyota obstinate to repair those cars, it was already too late, Toyota lost the trust from consumers. Putting aside political factors, unresponsive public relations department might put the last straw on Toyota, to pull the firm into this passive situation.This is a bitter lesson for Toyota, however, Tyrrells can learn a lot from this case. Tyrrells should communicate with customers more efficient. Public relations department should receive the public problem Immediately. Then control and solve the problem as quickly as they can. Public trust is very easy to loss but hard to get, therefore, PR department should good at controlling the problem and make sure it will not be proliferated.Finally, Tyrrells should good at using a communication tool called meshing marketing. Marketing on the internet is slightly different from real world. For Tyrrells, Marketing on the internet is promoting to young customers. Tyrrells can co-operate with social website like Facebook, Youtube or Twitter. For example, company can sponsor virtual farm on Facebook to attract young people, they can also use Twitter to push their voucher to customers. Tyrrells can collect customers email through using Tyrrells website log on system. The advantage is, Tyrrells can deliver their new message to the specific group of customers( younger, older,male, female, etc.). Disadvantage is, these emails might be marked by spams.Internet is not just promoting, customers could also shop online. Online shop can make transactions more flexible. When customers want to buy huge packages of chips, they can purchase a street corner of Tyrrells Chips online. It is very strange to purchase a box of chips, but when online shopping, customers do not need to worried about this. Online shopping also can make customers more flexible. For example, when customer shopping at Harrods, he want to purchase 5 packages of flavor Lightly Sea Salted, 5 packages of Sweet Chilli Red Pepper, it might very difficult to carry. However, online shopping can solve this problem. Chips are not clothes, sometimes customers do not need to fit them.

The Nike Co. Essay -- essays research papers

NIKE1.)Description of Nike.2.)Definition of Total woodland Management and how Nike implements it.3.)Definition of the Five Elements of Task Environment and how Nike. implements it.The company 1-A brief history of the organization2- Nikes goals 3- Nikes objectives 4-Markets5-Size match theory with what we found Conclusion DESCRIPTIONBasketball players want to be like Mike, solely shoe companies want to be like NIKE. NIKE is the worlds number genius shoe company and controls more than than 40% of the athletic shoe market. The company designs and sells shoes for just just about every sport, including bumball, volleyball, cheerleading, and wrestling. Nike doesnt only sell athletic shoes, but a wide variety of sporting goods and clothing they design, develop, and market high quality active sports apparel, equipment, and accessory products. Their huge lines of products are designed for just about every sport in existence. Their products are made for men, women, and children of all ag es. In addition, it operates NIKETOWN shoe and sportswear stores and is opening JORDAN in-store outlets in urban markets. NIKE sells its products to about 19,000 US accounts, in about 140 other countries, and online. Chairman, CEO, and co-founder Phil Knight owns about 36% of the firm. TOTAL QUALITY MANAGEMENT Total quality management represents both a well-disposed revolution in the work place and a rigorously effective approach to professionalism and success. Total quality management is a management system that is an organic part of an organizations strategy and is aimed at continually improving products and service quality so as to achieve high levels of customer satisfaction and build ardent customer loyalty .In other words, the true Total Quality organization will eliminate all competition other than from other Total Quality giants. Many companies have benefited from an emphasis on TQM however, it does require a considerable amount of company wide commitment to be successfu l . The customer doesnt agnise what is technically or organizationally feasible. So the key, challenge to a competitive organization, is to raise the expectations of the market place by providing goods and services at quality levels high than those offered by the competition.We can now see that there are two principal elements to Total Quality a business strategic element base o... ...V ads during professional and college sports events, prime-time programs, and late-night TV programs.The advertising and innovative marketing in the industry should still leave it extremely competitive. The only problem that Nike worries about is customers becoming little brand-loyal and purchasing cheaper athletic shoe brands. Nike is trying to make the point that it is worth spending more money on better quality made shoe, than buying a cheap shoe that will only last a little while. One major area that brings unlimited opportunities to Nike is the international market. In the fall in Sates, the re are 4 people for every pair of Nikes, France has 11, Japan has 50, China has 11,821, and Lebanon has 40 (reference from manager). Nike distributes to more than 40 branches in Lebanon and they have their own principal(prenominal) branch situated in Mid-Beirut.Nike is by far the biggest organization in the shoe industry and far surpases its competetors in profits gained. Nike sells throught the world in more than 110 countries throught a span of six continents. It is known by most consumers as the dominant power in the sports industry and is usually the athelets top election when it comes to sports apparel.

Literacy Narrative Essay -- Personal Narrative Literacy Education

Throughout my childhood, the idea of having a college education was greatly stressed. As a result, it was my duty as the next generational child, to excel in my studies and achieve a life of prosperity and success. Learning became the basic foundation of my growth. Therefore, my youth was overtaken by many hours pass breeding and writing what was known to be correct Standard English. I first found this to be a great shortcoming, but as I grew older, I began to realize the many rewards acquired by having the ability to be literate. During adolescence, I began reading and writing through a fundamental learning program called, Hooked on Phonics. This program consisted of long hours spent reading short novels and writing elementary phrases which were harshly taught in the second and third grade. With the motto, Improve your childs reading and writing skills in just four weeks I was bound to become the next Mark Twain. The method of this course specialized in the improvements of word acquisition rates as well as reading speed however, it lacked in the area of teaching comprehension. At a young age, I was instilled with the dire need to be highly educated and although I was futile to experience a fun and adventurous childhood like many other children, I am grateful for being raised with a great knowledge and wisdom than that ingrained in many. From my past experiences, I have grown to prefer reading over writing. When I am reading, I great deal visualize the text in any way that I see fit. It is almost as if I am rewriting the novel using the illusions that I feel express the words in a passage. For example, in the current independent novel I am reading, it portrays a woman of high tallness who is able to lure ... ... that sort of reaction to the reading. Lastly, I can read at my own pace. I have no obligation to read speedily in order to seem as though I have no complications with the words in the text.In my opinion, people should be given t he good to lecture and read in any language that they wish. Although, it may benefit them to be knowledgeable in the speech that is being taught and spoken in the common country, everyone has their own cultural background and each has the right to be literate in the way that they desire. They were given the right to freedom of speech through the premier Amendment of the Bill of Rights and therefore, have the right to speak in their own native language. Literacy plays a major role in the lives of humans today. It gives us the power to read, speak and write and is therefore a valuable asset to society and the development of its economy.

Beneficial Pets Essay -- essays research papers

Would you like to live a happy and productive life? Then get pets I must take for it is hard to believe that domesticated animals can promote mental and physical health, but many a(prenominal) studies have shown that they can. On the other hand, you must find a pet that is compatible with you or with your life style. Maintaining good mental health is crucial for living a "normal" life. Many psychiatrists have found that patients with fire management problems can be calmer with a pet around the house. Sometimes, just the feel of a pet in the house can do wonders on the nerves and eliminate certain aggravation. A significant point that have been brought up by animal right activists is that abuse inflicted on animals is, in many cases caused by frustration caused by an outside conflict. Outside conflicts can be caused by work stress, school, and/or relationships. On the other hand, if you have control of your humor your should have nothing to worry about. I have found that having multiple pets around can be difficult, but with the hard work comes satisfaction and happiness. Personally, I own two birds and six fish my two birds are in separate cages, so they do not fight or maybe tied(p) kill each(prenominal) other In my fish tank, there is no predatory fish, which would endanger the other fish in the tank. Separating animals that could do harm to each other is a good method for ensuring their safety. In addition, you must remember to spend an equal amount of time with your pets even your...

lupus Essay -- essays research papers

What is happening in research? Many doctors and scientists be investigating the cause and cure of lupus. At medical centres worldwide (including Canada), research has led to amend tests and techniques for diagnosis and better methods for predicting flares. These allow doctors to start treatment so championr, which improves chances for success.As part of research, many centres collect and store patient information and statistics. The results of this data can sponsor doctors and patients make better decisions about treatment of an increasingly wide range of symptoms. This, along with todays advances in technology, the greater awareness about lupus, and the promise of a cure, gives try for to all whose lives are touched by lupus.LupusLupus The disease with 1000 facesWhat is lupus? Lupus is a chronic disease with a variety of symptoms caused by inflammation in one or more parts of the body. It is estimated that it affects more than 50,000 Canadians.Lupus is not contagious and is not related to AIDS or cancer. It belongs in the family of diseases that includes rheumatoid arthritis, multiple sclerosis, juvenile diabetes, and scleroderma.The nearly common type of lupus is SLE (systemic lupus erythematosus). It is a complex and baffling condition that can target any tissue or organ of the body, including skin, muscles, joints, logical argument and blood vessels, lungs, heart, kidneys, and the brain.There are different types of lupus which mainly affect the skin. A few individuals develop drug-induced lupus as a response to some medications used to treat other conditions. These symptoms disappear when the person stops taking the medication.Who gets lupus? Anyone can women, men, children. Between the ages 15 and 45, eight times more women than men get lupus. In those under 15 and over 45, both sexes are affected equally.What causes lupus? No one knows for sure. What we do know is that, in lupus, the immune system (the bodys defense against viruses and bacteria) i s unable to tell the contrariety between intruders and the bodys own tissues. Trying to do its job, it attacks parts of the body, causing inflammation and creating the symptoms of lupus.Because it occurs most often in women of childbearing age, it seems ... ...ts. Sometimes, x-rays, ultrasound examination and biopsies of organ tissues are needed depending on the symptoms and the organs involved. The ANA test The anti-nuclear antibody (ANA) test is a critical test in the diagnosis of lupus. A normal immune system makes antibodies to troth infection, but in those with lupus, the immune system makes antibodies against its own tissues. If you have lupus, you make an antibody directed against the nucleus of a cell that contains important cellular functional components such(prenominal) as DNA. Almost all systemic lupus patients receive a positive ANA test, but not all ANA positive tests point to a lupus diagnosis. This is a in truth important point. If you get a positive test result, i t could be pointing to one of a number of autoimmune problems, or to no autoimmune problem at all. It could be without any clinical consequences. Because the results could mean a number of things, it is critical that a rheumatologist evaluate the test. Visible Signs and Symptoms of Discoid LupusSkin Lesions and ScabbingSwelling of Extremities and JointsScabbing and skin provocation of the earsIrritation and swelling on the faceThe End

First Impressions in Pride and Prejudice Essay -- essays research pape

haughtiness and Prejudice was originally and appropriately titled First Impressions. This romantic and philosophical novel demonstrates to its readers how first impressions hind end drastically get in the way of romantic relationships. First impressions are generally inaccurate, as in the case of Elizabeth white avens and Fitzwilliam Darcy, and also the case of Jane Bennet and Charles Bingley. The first impressions can, however, be accurate, such as in the case of Elizabeth Bennet and William Collins. In this so-called relationship, Elizabeth understood all along that Mr. Collins was a specially disgusting man who liked to fawn over everyone he met. Mr. Collins, however, thought at first that Elizabeth was exactly like all of the other girls of her time menstruum submissive and unintelligent. Readers of Jane Austens novel can easily gain knowledge of the fact that Mr. Collins was completely wrong about her. The majority of the novel Pride and Prejudice centered around the confli ct between Elizabeth and Mr. Darcy. The two first met at a ball in Meryton, and both decided that they hated severally other before even getting to know one another. This is one example of how first impressions can ruin potential relationships. for instance, before Mr. Darcy even knew what Elizabeth was like, he concluded from seeing her that she was not particularly pretty, and that she was slighted by other men. (Austen, 10) On the other side of the situation, when Elizabeth overheard this insulting comment, she also jumped to conclusions. She deduced that Mr. Darcy was a selfish, rich snob. These first impressions caused them to give most of the novel hating each other. Even when Mr. Darcy finally got over his first impressions about Elizabeth herself and propos... ...e fond of a person just by looking at them, or even by their place in society. For instance, just because you think that a person is a rich snob, that does not mean that they are a rich snob in all actuality. In the defense of Mr. Darcy, for example, the person you are judging might just be reserved and introverted. In Elizabeths defense, however, it is also not appropriate to criticize people because of their external appearance. It is also unwarranted to write people off as slighted by other men. (Austen, 10) To prove a long story short, the development of the plot demonstrates to readers that everyone makes mistakes. Particularly selfish mistakes, on the other hand, can demolish and devastate potential relationships until the problem is worked out, and both opposing parties resolve to set their extremely selfish desires free and give each other a fair chance.