The Nike Co. Essay -- essays research papers

NIKE1.)Description of Nike.2.)Definition of Total woodland Management and how Nike implements it.3.)Definition of the Five Elements of Task Environment and how Nike. implements it.The company 1-A brief history of the organization2- Nikes goals 3- Nikes objectives 4-Markets5-Size match theory with what we found Conclusion DESCRIPTIONBasketball players want to be like Mike, solely shoe companies want to be like NIKE. NIKE is the worlds number genius shoe company and controls more than than 40% of the athletic shoe market. The company designs and sells shoes for just just about every sport, including bumball, volleyball, cheerleading, and wrestling. Nike doesnt only sell athletic shoes, but a wide variety of sporting goods and clothing they design, develop, and market high quality active sports apparel, equipment, and accessory products. Their huge lines of products are designed for just about every sport in existence. Their products are made for men, women, and children of all ag es. In addition, it operates NIKETOWN shoe and sportswear stores and is opening JORDAN in-store outlets in urban markets. NIKE sells its products to about 19,000 US accounts, in about 140 other countries, and online. Chairman, CEO, and co-founder Phil Knight owns about 36% of the firm. TOTAL QUALITY MANAGEMENT Total quality management represents both a well-disposed revolution in the work place and a rigorously effective approach to professionalism and success. Total quality management is a management system that is an organic part of an organizations strategy and is aimed at continually improving products and service quality so as to achieve high levels of customer satisfaction and build ardent customer loyalty .In other words, the true Total Quality organization will eliminate all competition other than from other Total Quality giants. Many companies have benefited from an emphasis on TQM however, it does require a considerable amount of company wide commitment to be successfu l . The customer doesnt agnise what is technically or organizationally feasible. So the key, challenge to a competitive organization, is to raise the expectations of the market place by providing goods and services at quality levels high than those offered by the competition.We can now see that there are two principal elements to Total Quality a business strategic element base o... ...V ads during professional and college sports events, prime-time programs, and late-night TV programs.The advertising and innovative marketing in the industry should still leave it extremely competitive. The only problem that Nike worries about is customers becoming little brand-loyal and purchasing cheaper athletic shoe brands. Nike is trying to make the point that it is worth spending more money on better quality made shoe, than buying a cheap shoe that will only last a little while. One major area that brings unlimited opportunities to Nike is the international market. In the fall in Sates, the re are 4 people for every pair of Nikes, France has 11, Japan has 50, China has 11,821, and Lebanon has 40 (reference from manager). Nike distributes to more than 40 branches in Lebanon and they have their own principal(prenominal) branch situated in Mid-Beirut.Nike is by far the biggest organization in the shoe industry and far surpases its competetors in profits gained. Nike sells throught the world in more than 110 countries throught a span of six continents. It is known by most consumers as the dominant power in the sports industry and is usually the athelets top election when it comes to sports apparel.