The Realistic Hero Essays - English-language Films,

The Realistic Hero Tom Sawyer, the primary character of The Adventures of Tom Sawyer, composed by Mark Twain, is an normal kid who is exhausted with his cultivated life and getaways these requirements by pulling tricks, and pulling different devilish things. The character of Tom, in the most part, is introduced as a reasonable and persuading kid. He is caring and adoring, yet additionally pitiless, moronic, and fraudulent of others now and again, just as, he appears development throught the story. The tale of Tom Sawyer,as well as being about a sensible character, is a story that is meddlesome to grown-ups and youngsters. Tom is appeared all through the story as a run of the mill kid of his time and spot. He has a cherishing, upbeat home, with his dedicated Aunt Polly to think about him. He is for the most part limited by his home everyday practice of petitions, suppers, tasks, sleep time, and things like that, however when his standard life gets the chance to dull, he has the close by waterway what's more, woods, where he can go to get away. In spite of the fact that Tom isn't the model kid of the town, he even loathes the model kid. He pulls innocent tricks on Aunt Polly, Sid, his companions, and everybody around. He takes, lies, takes an impromptu day off, battles, and swims furtively, yet he is an ordinary kid and this is the thing that typical young men do at his age. Tom is an astute, creative kid who has a decent information about human instinct and knows how to utilize it. He constantly outsmarts his Aunt Polly, and furthermore convinces different young men to accomplish his work for him without them in any event, knowing about his cunning. One case of this is in the whitewashing scene, when his Auntie Polly makes him whitewash the outside fence before he is permitted to play. He shrewdly conviences the first kid by saying ...I don't perceive any reason why oughtn't care for it. Does a kid get an opportunity to whitewash a fence ordinary? (21) With this cleverness utilization of words he controls the kid to whitewash the fence, which prompts others likewise participate to help. At long last, Tom has made a clean benefit just as got the whitewashing managed without really doing it. Just as Tom being known as a solid kid, he likewise has fears. He is apprehensive, at different occasions in the book, of being hurt by Injun Joe, starving to death with Becky in the cavern, of black magic, and of demise during the tempest when he is sick with the measles. A portion of his feelings of dread depend on genuine risks, for example, with Injun Joe. Others are basically fears in his brain. Halfway by karma and somewhat by utilizing his brain and fortitude, Tom can in the long run triumph over his feelings of trepidation. Tom , who is typically an energetic person, in some cases goes off without anyone else to be distant from everyone else and consider his demise. Ususally these dim states of mind just last an exceptionally brief timeframe, at that point he has returned to his rambunctious self. For model, subsequent to being dismissed by Becky, he goes off into his soothing woods and ponders approaches to get back at her, and even ponders fleeing. In spite of the fact that he gets into these dispositions sporadically, a snappy visit from his companions he absolutely overlooks his discouraged mind-set, and falls back on his lively self. In spite of the fact that Tom likes to oppose society and its limitations, he is fundamentally decent. He is the nephew of a lady who is the spirit of reasonableness and who is ingrained him with these qualities. When Tom computes his tricks and undertakings in term's of society's responses. Toward the finish of the story, he even convinces his closest companion Huck, who is an untouchable in the town, to become good by letting him know All things considered, everyone does that way, Huck. (243) Tom likewise conviences Huck to be decent by telling him he won't let him join his looter pack on the off chance that you ain't decent. Likewise another part of Tom that is reasonable is the means by which he develops throught the story. Tom begins acting adolescent and unreliable and winds up acting increasingly develop and dependable. The narrative of Muff Potter starts with Tom and Huck heading off to a memorial park to attempt

Inditex Report Essay Essay Example

Inditex Report Essay IntroductionThe reason and points of creating this investigation is to break down the worry plans or hypothetical records embraced by the Inditex Group and to rethink whether this plans will back up its activity in convey throughing their future obligation. Besides. it plans to gauge the vital choice of the association in either from a corporate plan position or key concern unit ( SBU ) point of view that could be embraced by the Inditex Group. This investigation will other than frontal area the vision. crucial points of the Inditex Group Company. In add-on. the investigation will travel more remote by getting to the gathering HR and course so as to obviously nail any bearing changes in the association. on the off chance that there is any. what's more, to cognize who the course are and their place in the assurance doing system of the organization. So as to achieve the standard points of this investigation. the investigation will be arranged into Internal and External examination. Thi s is done so as to the full break down the present spot of Inditex Group in the market from all positions. other than to dish if Inditex is a sound organization to place in. what's more getting to the current key embraced by the organization. We will compose a custom paper test on Inditex Report Essay explicitly for you for just $16.38 $13.9/page Request now We will compose a custom exposition test on Inditex Report Essay explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom paper test on Inditex Report Essay explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer The organization Internal examination will be founded on the adherents ; Fiscal Analysis: This will focus on all the monetary feature of the organization. HR and Management Analysis: point of convergence on the heading arrangement of the organization. Market Analysis: This will focus on the company’s current commercial center. Tasks Analysis: This will focus on how and where the organization execute it day by day exercises. Organized Strength: This will examine the qualities of the organization inside. Organized Failing: This will investigate the interior coming up short of the organization that can obstruct them from achieving their closures. The organization External investigation will be founded on the adherents ; Pestel Analysis: this will break down the conceivable impact of the disappointment or achievement of the organization procedures. Doorman 5 powers: this will help with breaking down the way of fascination of the Clothing Industry. Basic Success Factors ( CSF’s ) : This will focus on some alone assets that make the organization fruitful. Organized Opportunity: Organized Menace: Organization: Inditex Group.The Inditex Group Company. a texture structure Industries is a Spanish Multinational vesture organization. Inditex have its headquartered situated in Arteixo. Galicia in Spain. The Inditex Group was established and made by Amancio Ortega Gaona the wealthiest grown-up male in Spain and third most extravagant grown-up male known to man in 1985 and by 2001 they opened up to the world and recorded on the Bolsa de Madrid stock trade market1. The Inditex Group which is currently considered as the world’s biggest vesture dress organization in footings of gross incomes is comprised of more than 100 organizations runing in texture plans. manufacture. what's more, conveyances. Inditex directly have 8 key concern units runing in four land showcase segments2 which incorporates Spain. These vital concern units incorporates ; Bershka. Massimo Dutti. Oysho. Pull A ; Bear. Stradivarius. Uterque. Zara. also, Zara Home. Inditex vital concern units mutually involved a round 6249 shops in 86 markets. Organization Vision: Good Faith. Discourse. furthermore, Transparency. Organization Mission: Is to respond with legerity to the requests of the market. This implies Inditex focus incredibly on the customers’ requests and consolidates these requests with high evaluation of opposite incorporating over the entirety of their anxiety nation. Inside AnalysisFiscal Analysis:The cardinal net gain driver for Inditex Group Company is Zara. loaning 66. 11 % of the whole net gross incomes and 68. 5 % per square meter in 2012. while Bershka comes second with 9. 31 % of whole net gross incomes in 2012. In footings of geological part. the Europe ( aside from Spain ) . furthermore, Spain represented 45 % and 21 % of the whole net gross incomes severally. While the Americas and Asia ( Including rest of the universe ) speaks to a significant lower aggregate of 14 % and 20 % severally. In 2012 saw Inditex Group shops increments hugely from 4264 shops in 2008 to 6009 shops in 2012. This shows an expansion of 40. 92 % in shops from 2008 to 2012. Inditex Group Profitability. Liquidity and EfficiencyNet net incomes augmentations twelvemonth over twelvemonth from 2008 to 2012. This shows an expansion of 10. 3 % from 2007-2008. 6. 2 % expansion from 2008-2009. 13. 40 % from 2009-2010. 10. 2 % from 2010-2011. also, 15. 61 % from 2011-2012. This is supported by the expansion of gross incomes. higher overall gains edge and Numberss of new shops opened3. Generally. net gross incomes show an expansion of 53. 22 % . While the net gain took off by a solid 87. 26 % between 2008-2012. Preceding this. Inditex developing rate has kept up a standard of 16 % net incomes developing and overall gain of 12 % for as far back as 10 mature ages. The decreasing type of ROCE from 2008-2009. what's more in 2011 is because of a proportionate expansion of working disbursals. The Gross Profit Margin ( GP % ) has seen a moderate expansion from 2008-2012. This is expected to the more slow expansion of cost of gross incomes ( COS ) . EBITDA augmentations b y 20 % when contrasted with the old mature ages and EBIT other than expanded by 24 % when contrasted with the old mature ages. DebtsA truly low equipped organization. as Inditex Group Company figured out how to take care of some noteworthy entirety of obligations through hard money civilian armies. The Group has 0. 08 % of obligation to capital proportion which implies that the organization pay little going to with regards to using obligations to back endeavors. Financial specialists Related Market Capitalization of 66. 883 bn euro.Share fiscal worth 106 euro as at 06/03/14Net wages per partition has been expanding significant from 2008-2012. Profit per divide expanded by 12. 5 % from 2011 to 2012.Inditex Group Company has a moderate expansion of gross incomes volumes over the mature ages ; while a portion of the cardinal proportions detailed a lessening structure during some period. Inditex to a great extent relies upon the Europe aside from Spain and Spain showcase. by the by. with an idealistic from now on developing in the Asia showcase. The organization other than has a low geartrain proportion which gives them progressively monetary fringe in footings of future expansion. Backing Inditex Group Company financess for its organization through the issue of common bit value. obligation subsidizing. acknowledgment establishments and self-financing. The organization have been beneficial over the twelvemonth which makes them accepted reasonable obligation of non getting satisfactory obligation to back its tasks. So subsequently. in footings of liquidness. the organization is non presented to any significant liquidness danger as it keeps up adequate hard cash and hard money proportionate which meet the departures of its everyday tasks. All the more so. the gathering are non as worried about acknowledgment danger as they have a strategy in topographic point that spread any gross incomes establishments and as their heft of gross is produced using retail net incomes. so they make use of hard money conglomerations or acknowledgment installment. Inditex Group Company other than financess its anxiety by puting in attractive protections which incorporates short and long haul obligations with an adulthood of 90 yearss and a year severally. This helps the Group in run intoing its transient obligations. The gathering other than have close to 50 % wagers in every one of the five Economic Interest Groups they put resources into. these gatherings are includes in renting of advantages. HR and ManagementInditex is a multi-social and multi-racial organization with 120. 314 workers what's more made around 10. 802 occupations in 2012. 82 % of Inditex staffs works under an uncertain agreement. In footings of its multi-social heredity. Inditex representatives are of more than 130 nationalities and 45 working phonetic interchanges. Inditex has a juvenile work power with a mean age of 31 mature ages old and 78. 7 % of its workers are females. Pablo Isla Alvarez de Tejera is the Chairman and Chief Executive Chairman of Inditex Group Company alongside his Deputy Jose Amau Sierra has changed the way business and made the world’s biggest vesture and dress organization in footings of gross. furthermore, the other than built up a solid conveyance hypothetical record which helped the gathering to downplay their plan to appropriation system inside a hebdomad. Generally speaking. the Inditex board comprise of 9 chiefs which incorporate 4 executives’ directors and 5 non-officials supervisors. Inditex Group Company works a multidivisional development which encourages them in back uping their planetary tasks. At Inditex. the leading group of directors are the most elevated assurance shaper ; they manage and control the natural structure of the organization separated from the undertakings that were held to the comprehensive gathering of the investors. Inditex leading group of supervisors are other than intrusting with way. removal. bearing and delegate of the organization and course of the every day exercises of the organization to the officials. They other than deal with the crew and focusing its endeavors on general management map which incorporate coordinating Inditex strategy. doing pertinent conclusions and moving as a nexus with the investors of the organization. Market AnalysisMarkets and sectionMost appealing business sector segment is Asia marketMarket area by age. Youthful and in the middle old enough group.MerchandisesInditex have constant adjustments to its stocks lines.They have vague stocks in all market sections.Inditex keep up wellbeing and security merchand

Branch Metrics

Branch Metrics INTRODUCTIONMartin: Hello, today we are in Palo Alto in the Branch Metrics office. Hello Alex, who are you and what do you do?Alex: My name is Alex. I am the CEO and co-founder of Branch. I can go into a lot of background about myself and where I was born. I am local, I havent really ever left California. I grew up about an hour south up here in a place called Carmel, beautiful town. It is my favorite vacation. I highly recommend making a trip at some point if you have never been.I always wanted to be an engineer. And growing up just like a little ways away, I knew that the best place to be an engineer was in Silicon Valley. I knew since I was probably 5 or 6 thatâ€"as soon as I came to college, move here and never leave. My goal has been to slowly make my way towards the hills as far as I possibly can and then die comfortably in bed in Partola Valley at a ripe old age at some point. I am almost there but not there yet.I have always been building things since a very early age. Studie d engineering, actually didn’t study software engineering, focused on electrical engineering I studied primarily device physics. So this whole software thing that we work on today is actually very different than my educational background. But I think engineering is an absolute requirement when it comes to building a company or really addressing any type of problem, and they train you to really solve problems.So while studying I fell in love with school in undergrad and almost made education my career. I started a PhD in electrical engineering here at Stanford with the full intention to actually go into research and be a professor but through that process, I kind of I saw a lot of friends working and doing really successful things in the industry and then had an offer to join a startup in Santa Clara right at the same time when I started that program and said, “Why not?”I actually decided why not just do the best of both worlds, get some education while trying to do the masters and the PhD full time and then work full time. For about two years I actually did seven days a week school and work non-stop. Until I said I can’t do this anymore, got the masters and just decided to focus entirely on the startup. The startup was in Santa Clara. The reason I joined was the incredibly awesome promise that we were going to build up a manufacturing facility from scratch. They had really an idea for the technology we need to figure out first how to build it and then manufacture it.I joined when there were like about 20-ish people or so. The company grew to about 700 and we raised half a billion dollars at the time and ultimately failed. It was a very sad story. The company’s assets were sold to a Chinese conglomerate for the technology, which I had built.After that I said, “I want to build my own company” and now I blame a lot of the folks that were in charge of the product and some of the strategic decisions for the failure of this startup and I don’t want t o make names. I blame a lot of the strategic decisions that were made on the reason that we failed. I think I know we could have been a lot more adequate and prepared for the market changes that occurred. And so I said I am going to do it myself this time. I want to make those decisions so I quit and said, “My turn.”I fell in love with software over the course of that startup, I built a bunch of different tools, completely self-taught and just started writing apps so I knew I wanted to get into mobile software. The promise that I could write a piece of functionality and software and push it out to a distribution platform that potentially will touch billions of people and run on a really powerful computer in their pocket was more exciting than anything that I could possibly dream of. So I just started writing consumer apps.My first version was this wild idea that I had an I won’t go into details but I realized quickly that it wasn’t going to be as easy as I thought to build u p a company. And so I applied to the business school at Stanford as a fall back plan that if all else fail I can never build a successful company what so ever at least I would get a piece of paper that would say like “I didn’t just spend three years of my life doing nothing.” Fortunately, that was a really good decision because it is where I met my co-founders for Branch and the company Branch came out of that whole story. I can go in to a lot more detail about what Branch is and all that at some point. That is a little bit of background on me.Martin: Did the basic idea for Branch come when you collaborated at Stanford university?Alex: I met my classmates like very early on. It is a two year program. I came there basically because Ive heard that school was very easy and I can work on my own stuff and like barely go to class and just keep working. Then I took a paper at the end which was true although attendance seemed to be the biggest requirement for business school.I met my classmates very early on. I recognized them as fellow engineers that were very entrepreneurial. They had actually applied for internships over the summer. I convinced them to leave those and join me to build this other wild app idea that I had which was a new type of photobook that we would produce and sell via app. We built that out of the first to second year, launched it officially at the beginning of our second year, saw actually quite a bit of success and operated that business all throughout our second year. We got to be about a million a year in total revenue.After graduation we entered an incubator with this printing app and all of these companies in this incubator saw this tool that we had built primarily to give us an edge in user acquisition. It was a linking tool. They said, “I want to use that too” and I have never built a product in my life that people would see and say, “I want to use it”. So I knew there was something there. By the end of the incubator we had actually sold all of the assets to the printing business and decided to focus on this linking tool explicitly because it was basically growing more organically. People who would use it would tell their friends etc., etc.The tool itself is really a platform for app developers. It is a linking tool and the core premise is very simply and I don’t want to go into too much detail. But the core premise is like in the web links are very standard. Every web page is filled with. Let’s look at Amazon as an example, they have millions of products that you can buy, each one of those products has a unique link. In the transition to apps links disappeared. When you build an app you say, “Here is the first screen, here is a second screen”. It is a completely self-contained story board of functionality. You don’t have the same linking mechanism. Whereas marketing and all sorts of features that were built sharing, as an example, you can’t share a page in an app. It just doesn’t make s ense. You can share an app but you can’t share a page unless you create links that allow you to do it. So we brought that linking concept and applied it to apps so that individual products inside the Amazon app for example could have a link. They didn’t necessarily link to the website.So we wanted every page, every object like news article, product, photo, video etc. to have a link in an app just like they do on the web. And with that it unlocks a whole mountain of really cool functionality and things for app developers.That is the Branch platform. It is really a linking solution for app developers and they use it for pretty much everything â€" marketing, advertising, building features, etc. Anything you can imagine, basically every link that points to an app should be a Branch link is the goal because we do linking for apps much better than they ever could.BUSINESS MODEL OF BRANCHMartin: What is interesting, for me the idea is very obvious. Of course you should say like deep li nks in an app. Why wasn’t nothing else out there?Alex: The biggest thing we introduced was primarily using these links as a method of user acquisition. There was a study published that around 20 percent of the top 200 apps had set up deep linking for their app, where we created and allowed developers to start using deep link when users didn’t have the app.So let me describe a little bit of the difference here. Let’s say you already have Yelp installed, somebody sends you a link to the Yelp website, Yelp has already set up deep linking where they can open up their app and show you that thing. That technology had been available since the first version of Android and iOS, the ability to open an app and load a specific page. The problem comes when it is a new app you don’t have installed. There was no way to say, “I want you to install the Yelp app and then have this page open up afterwards”, so they carry trough that context and expectation through the install, just the tec hnology does not exist outside of what we offer.User acquisition and growth is the most important thing when it comes to building an app business because it is so hard. It is impossible to get your app discovered and so everybody is so focused on growth in UA. When you actually have the ability now to market your app or promote your app based on the content inside, you can drive much more growth in terms of new users adopting it as well as new users like activating, signing up or buying something in the app.A shift towards content when it comes to app promotion and instead of promoting an app, whereas when you look at the current state of app marketing you still see people buying installs. You will see like you are browsing your Facebook news feed and they have a ton of advertising that is for apps. There is no advertisement for like articles or products or that type of thing when it comes to apps. So deep linking unlocks that.We are now at the point where nobody wants a dumb app an ymore. They want to watch a video or they want to read an article or buy a product or something like that so it is an absolutely required transition in the mindset of building an app to set up all these links to point back to these products.It is crazy that it wasn’t more recognized but I think the biggest problem was you couldnt use deep linking for user acquisition, therefore it wasn’t solving a problem that everybody had. It was solving sort of a small edge case that was like a tier 1 type problem, so barely anybody adopted it. Now you can use it for everything and now it solves everybody’sproblem. I think that is the difference.We estimate that we now have about 10 percent of the total deep linkable app market, using Branch. The remaining 90 percent do not use anything else. They don’t use another tool, they just haven’t heard about us yet. A lot of what we do is education in things like “Why should this be the top priority in your product roadmap for next quarter or tomorrow and why don’t you add this today.” A lot of that is like our entire focus from a company and growth perspective as this sort of storytelling in order to convince all of the rest of the ninety percent why it is the most important thing for them to use today.Martin: So imagine, I am an app developer, walk me through the process of getting ready to have my app deep linked.Alex: Sure. The biggest challenge when it comes to setting up deep linking is that apps aren’t structured to support it. As an example, Apple designed XCode as the platform where you build an app. XCode has you layout the story board and it even have you indicate an arrow that says “This is the entry point”. Often developers will put like a splash page as their entry point and then they will have.Let’s just say it is a very simple app either a splash page or screen and then you have list of products and maybe there is a product detail page. So you have a single entry point which is the splash pag e. The next entry point is a login page, like you need somebody to log in and then they could see the products. There is no way to actually in XCode structure your app and say, “The user can click a link and then enter the product detail page.”Often, if you try to open up the product detail page before you go to the splash page or even the product list page the Apple crash. It is just the way that people have been building apps since mobile apps were actually the thing you can build. What is required is to say: “Forget about all that stuff that you have learned about how to build an app. There isn’t a single point of entry. Every user can be dropped in at every single point in that storyboard level.” You as the developer need to say “Ok, drop him on Branch, Branch will tell you right when the app first opens up what the user is expecting to see, what link they just clicked, what page have you load now that you know that information.So let’s say it is a list of shoes yo u can buy, the user just clicked on the pair of red shoes with this ID. Load the product detail page for the red shoes. And the developer says, “Ok, awesome. I will do that.” And they will bypass and make sure that everything Is all set up so when the user sees that red shoed they can click buy or done and go back to the product listing.It is basically re-architecting the traditional structure of an app to support multiple entry points. That is the bulk of the work like adding Branch is actually adding one line of code. It is super, super simple to add us. It is just like changing the mindset of the developer to say, “It is more complicated than a single point of entry and now I need to support multiple entries.Fortunately, the story is very compelling. We have shown that if you go through that process you can see up to a 2x conversion rate to buy that thing, that pair of red shoes. You can see on average across network of thousands of apps that use us now. If a user gets a de ep linked experience as their first experience to the app they are twice as likely to stick around after 30 days. So a 30 day retention doubles if you offer them a deep linked experience because it is so compelling that they are likely to keep using it again and again. It is a good story so the one day in terms of restructuring the app is totally worth it.Martin: I totally get the point that share- ability is key and also that we have multiple entry points and I see another parallel. When the internet was first born, you had first search engines. Then you had Yahoo structured search and had 1000 links or so. If I am looking now at the apps I maybe have downloaded 30-40 apps. I can’t download a million of them or look for them but maybe there are some apps which include some interesting content , which is helpful to me and I would like to find them. But currently no every app is indexed and those kind of deep links. How should I find them? I wouldn’t need to install all of them a nd this Is I believe the pain that you are trying to solve.Alex: Our core mission when it comes to building So we give this tool for free, we believe that the world that will exist on top of the technology that we have created and given to everybody is something that will benefit users and developers so much more and it will create an opportunity for us to monetize far more than we would if we tried to charge some sort of service fee. The core problem that we’ve faced as an app developer and I still consider myself an app developer Like I built an app for my fiancée for Christmas where I aggregated all of the hikes in the Bay area and then indexed them by keywords. So when Sunday morning I feel like I say “Let’s hike”, we want to see flowers and a field and an ocean view and it will tell us exactly which hike we should go on. I didn’t publish it because I know that publishing to the app store is a completely fruitless effort. There is absolutely no point to push in an app into the wild now because discovery is impossible. You will never be found in the app store because there are so many other apps on top of you that have already locked up every single keyword, you will never be found.The only other alternative today is to go to Facebook and then give them a massive amount of money and say “I want users.” It is so bad that Facebook is monopolized, like the single control point to the users to an app that they now are charging like 5 dollars and 50 cents on average for install. There is no world where a five dollar and 50 cents cost of a customer will ever make sense. That means that LTV for a used has to be more than 5 dollars and 50 cents which is crazy. We are selling things with our e-commerce app and barely make like 6 dollars LTV which means there is nothing left to pay ourselves. Anyways, it is like a house of cards, like completely unsustainable.The problem that we face that we want to solve with what we do is discovery. We want to fix ap p discovery. And the way that we can do it is with data that the developers give to us by using the tool. The data that they give to us are the links. They have created links to pages that were previously unlinkable.If you think about an app like Dubsmash, they create a single link that points to every single video that is watchable in the app and they give us all the company metadata. It is basically like the equivalent of a web crawler. When Google set out and all the other companies that have built sites before that, they had to write a page crawler that would crawl all of the text and figure out when somebody types in a query to say looking for their friend’s video. Videos were a big thing back in the early days of the web but to say search for your friends video they would try to match that text to whatever page they previously scraped. We have indexed the Dubsmash app where no crawler, no web crawler can actually get all of the information.The other really important piece of data is that we see how popular each individual video is. So we know at a video level how many times is has been watched, shared clicked on and etc. So we can see that this video is actually more popular that that video. So when you are looking to find something entertaining on your phone, Branch has a single index on everything that is actually watchable let’s say, plus we know exactly of the watchable things, what is the most popular and trending video today in the mobile ecosystem. So when it comes to showing you things that you haven’t seen in an app before but definitely should no other company can surface that information but us. We are going to use this to build an app discovery engine, where we don’t promote apps; we promote the content that resides with them.Our goal is just to create an alternative discovery mechanism that allows people to find things that they are looking for and developers to connect with those users who are looking to interact with them. I just w ant to look back in three years. If we can say that thousands of developers, thousands of businesses were only successful because of the channel that we created then we have built a successful product. That is my goal. I just dont want anyone ever getting in the situation where they poured years of their life trying to create a product or a business in mobile but they fail because they didn’t have access to something to deliver them users. Whereas in the web you can actually invest in SEO and get a substantial number of users just through search queries on Google. And like tons of businesses that have been built purely on that organic channel by pushing content that people actually want to find. We need to create that same mechanism for apps. That is our core driving mission. How that will look will change over time.Martin: And what type of customer segments are you currently targeting because in the first phase you said the big apps, they have already deep links for themselves so therefore I would assume you would rather target the long tail apps.Alex: When you think about there is a difference and this is often confused but there is a difference between reengagement and discovery. Discovery is finding something new that you have never seen before, finding a new business or video or an app that you would have never found otherwise. Whereas for the head of the market, you already have interaction, you have some relation, like you have Yelp installed on your phone. If you want to find a restaurant you are going to go to Yelp. That is the restaurant finding app. You don’t need a tool to surface you restaurants when you are looking for Thai food. What you don’t have is something to push you things that you should see but have not yet seen.So when it comes to solving discovery the mid-tier and the long tail is really where we can shine. We can say this particular video maybe it is on a Dubsmash or one of the other thousand apps that also allow user generated content. We can push you to the thing that you should seevery similar to the things that you have seen in the past but having not seen. In that case it is really around like the long tail and the stuff that you would never find otherwise. We want to try to find things like diamonds and just surface them, that is discovery. When it comes to pushing new content that will be the type of thing we focus on.However people want to see the types of things that are being shared very frequently across the head of the market like Fandango or Zappos. Where you have heard of the brands, we can surface the things within those that you should see and also haven’t seen yet. So it is a discovery within an existing brand and category. If you want to buy shoes you want to go to Zappos directly but we can show you other shoes because everybody loves them. There is discovery you can do within those existing brands but when it comes to locking up new things it is the mid-tier and long tail that we wan t.Martin: Alex, if you look at Google, they have Google Analytics on desktop and I believe they have also some kind of SDK on the mobile. What keep them from going in the same direction of deep linking?Alex: So they have a bunch of initiatives that try to index apps. They have this thing called the app indexing initiative and the goal for them is their product is search. So you type in a query and you will get a result. The goal for them is to take their existing index of web results and deliver the user to the app if they have it. Surfacing peer app content for them is actually no that of the great user experience.If you would search for, let’s stick with the Dubsmash example and they surface Dubsmash and you did not have the app installed on your phone, they have to send you to an app store when you click on the link which is from a user experience perspective just awful. You click on a video, you go to the app store. Nobody wants that.So their focus is let’s take all the stu ff the great stuff that we have on the web and deliver a compelling search result and if the app is installed we will send the user there. So app indexing is primarily a tool that allows the developer to list what their web content indicate to google that it is also on a corresponding app page. But unfortunately a lot of folks have not yet adopted deep linking. So the subset of those app links is actually pretty small.But for their use case it doesn’t make as much sense for you to index pure app content. Because of a search user experience it is poor. So it is just not their key focus. It is possible that some of the thing they are doing around Google now could start to overlap when they want to recommend you apps that you haven’t seen yet that you should that are related to something you are doing on your phone but so far they haven’t gone in that direction.ADVICE TO ENTREPRENEURS FROM ALEX AUSTIN In Palo Alto (CA), we meet CEO and Co-Founder of Branch Metrics, Alex Austin. Alex talks about his story how he came up with the idea and founded Branch Metrics, how the current business model works, as well as he provides some advice for young entrepreneurs.INTRODUCTIONMartin: Hello, today we are in Palo Alto in the Branch Metrics office. Hello Alex, who are you and what do you do?Alex: My name is Alex. I am the CEO and co-founder of Branch. I can go into a lot of background about myself and where I was born. I am local, I havent really ever left California. I grew up about an hour south up here in a place called Carmel, beautiful town. It is my favorite vacation. I highly recommend making a trip at some point if you have never been.I always wanted to be an engineer. And growing up just like a little ways away, I knew that the best place to be an engineer was in Silicon Valley. I knew since I was probably 5 or 6 thatâ€"as soon as I came to college, move here and never leave. My goal has been to slowly make my way towards the hills as far as I possibly can and then die comfortably in bed in Partola Valley at a ripe old age at some point. I am almost there but not there yet.I have always been building things since a very early age. Studied engineering, actually didn’t study software engineering, focused on electrical engineering I studied primarily device physics. So this whole software thing that we work on today is actually very different than my educational background. But I think engineering is an absolute requirement when it comes to building a company or really addressing any type of problem, and they train you to really solve problems.So while studying I fell in love with school in undergrad and almost made education my career. I started a PhD in electrical engineering here at Stanford with the full intention to actually go into research and be a professor but through that process, I kind of I saw a lot of friends working and doing really successful thi ngs in the industry and then had an offer to join a startup in Santa Clara right at the same time when I started that program and said, “Why not?”I actually decided why not just do the best of both worlds, get some education while trying to do the masters and the PhD full time and then work full time. For about two years I actually did seven days a week school and work non-stop. Until I said I can’t do this anymore, got the masters and just decided to focus entirely on the startup. The startup was in Santa Clara. The reason I joined was the incredibly awesome promise that we were going to build up a manufacturing facility from scratch. They had really an idea for the technology we need to figure out first how to build it and then manufacture it.I joined when there were like about 20-ish people or so. The company grew to about 700 and we raised half a billion dollars at the time and ultimately failed. It was a very sad story. The company’s assets were sold to a Chinese conglo merate for the technology, which I had built.After that I said, “I want to build my own company” and now I blame a lot of the folks that were in charge of the product and some of the strategic decisions for the failure of this startup and I don’t want to make names. I blame a lot of the strategic decisions that were made on the reason that we failed. I think I know we could have been a lot more adequate and prepared for the market changes that occurred. And so I said I am going to do it myself this time. I want to make those decisions so I quit and said, “My turn.”I fell in love with software over the course of that startup, I built a bunch of different tools, completely self-taught and just started writing apps so I knew I wanted to get into mobile software. The promise that I could write a piece of functionality and software and push it out to a distribution platform that potentially will touch billions of people and run on a really powerful computer in their pocket was more exciting than anything that I could possibly dream of. So I just started writing consumer apps.My first version was this wild idea that I had an I won’t go into details but I realized quickly that it wasn’t going to be as easy as I thought to build up a company. And so I applied to the business school at Stanford as a fall back plan that if all else fail I can never build a successful company what so ever at least I would get a piece of paper that would say like “I didn’t just spend three years of my life doing nothing.” Fortunately, that was a really good decision because it is where I met my co-founders for Branch and the company Branch came out of that whole story. I can go in to a lot more detail about what Branch is and all that at some point. That is a little bit of background on me.Martin: Did the basic idea for Branch come when you collaborated at Stanford university?Alex: I met my classmates like very early on. It is a two year program. I came there basically because Ive heard that school was very easy and I can work on my own stuff and like barely go to class and just keep working. Then I took a paper at the end which was true although attendance seemed to be the biggest requirement for business school.I met my classmates very early on. I recognized them as fellow engineers that were very entrepreneurial. They had actually applied for internships over the summer. I convinced them to leave those and join me to build this other wild app idea that I had which was a new type of photobook that we would produce and sell via app. We built that out of the first to second year, launched it officially at the beginning of our second year, saw actually quite a bit of success and operated that business all throughout our second year. We got to be about a million a year in total revenue.After graduation we entered an incubator with this printing app and all of these companies in this incubator saw this tool that we had built primarily to give us an edge in user acquisition. It was a linking tool. They said, “I want to use that too” and I have never built a product in my life that people would see and say, “I want to use it”. So I knew there was something there. By the end of the incubator we had actually sold all of the assets to the printing business and decided to focus on this linking tool explicitly because it was basically growing more organically. People who would use it would tell their friends etc., etc.The tool itself is really a platform for app developers. It is a linking tool and the core premise is very simply and I don’t want to go into too much detail. But the core premise is like in the web links are very standard. Every web page is filled with. Let’s look at Amazon as an example, they have millions of products that you can buy, each one of those products has a unique link. In the transition to apps links disappeared. When you build an app you say, “Here is the first screen, here is a second scree n”. It is a completely self-contained story board of functionality. You don’t have the same linking mechanism. Whereas marketing and all sorts of features that were built sharing, as an example, you can’t share a page in an app. It just doesn’t make sense. You can share an app but you can’t share a page unless you create links that allow you to do it. So we brought that linking concept and applied it to apps so that individual products inside the Amazon app for example could have a link. They didn’t necessarily link to the website.So we wanted every page, every object like news article, product, photo, video etc. to have a link in an app just like they do on the web. And with that it unlocks a whole mountain of really cool functionality and things for app developers.That is the Branch platform. It is really a linking solution for app developers and they use it for pretty much everything â€" marketing, advertising, building features, etc. Anything you can imagine, basical ly every link that points to an app should be a Branch link is the goal because we do linking for apps much better than they ever could.BUSINESS MODEL OF BRANCHMartin: What is interesting, for me the idea is very obvious. Of course you should say like deep links in an app. Why wasn’t nothing else out there?Alex: The biggest thing we introduced was primarily using these links as a method of user acquisition. There was a study published that around 20 percent of the top 200 apps had set up deep linking for their app, where we created and allowed developers to start using deep link when users didn’t have the app.So let me describe a little bit of the difference here. Let’s say you already have Yelp installed, somebody sends you a link to the Yelp website, Yelp has already set up deep linking where they can open up their app and show you that thing. That technology had been available since the first version of Android and iOS, the ability to open an app and load a specific page. T he problem comes when it is a new app you don’t have installed. There was no way to say, “I want you to install the Yelp app and then have this page open up afterwards”, so they carry trough that context and expectation through the install, just the technology does not exist outside of what we offer.User acquisition and growth is the most important thing when it comes to building an app business because it is so hard. It is impossible to get your app discovered and so everybody is so focused on growth in UA. When you actually have the ability now to market your app or promote your app based on the content inside, you can drive much more growth in terms of new users adopting it as well as new users like activating, signing up or buying something in the app.A shift towards content when it comes to app promotion and instead of promoting an app, whereas when you look at the current state of app marketing you still see people buying installs. You will see like you are browsing your Facebook news feed and they have a ton of advertising that is for apps. There is no advertisement for like articles or products or that type of thing when it comes to apps. So deep linking unlocks that.We are now at the point where nobody wants a dumb app anymore. They want to watch a video or they want to read an article or buy a product or something like that so it is an absolutely required transition in the mindset of building an app to set up all these links to point back to these products.It is crazy that it wasn’t more recognized but I think the biggest problem was you couldnt use deep linking for user acquisition, therefore it wasn’t solving a problem that everybody had. It was solving sort of a small edge case that was like a tier 1 type problem, so barely anybody adopted it. Now you can use it for everything and now it solves everybody’sproblem. I think that is the difference.We estimate that we now have about 10 percent of the total deep linkable app market, using B ranch. The remaining 90 percent do not use anything else. They don’t use another tool, they just haven’t heard about us yet. A lot of what we do is education in things like “Why should this be the top priority in your product roadmap for next quarter or tomorrow and why don’t you add this today.” A lot of that is like our entire focus from a company and growth perspective as this sort of storytelling in order to convince all of the rest of the ninety percent why it is the most important thing for them to use today.Martin: So imagine, I am an app developer, walk me through the process of getting ready to have my app deep linked.Alex: Sure. The biggest challenge when it comes to setting up deep linking is that apps aren’t structured to support it. As an example, Apple designed XCode as the platform where you build an app. XCode has you layout the story board and it even have you indicate an arrow that says “This is the entry point”. Often developers will put like a spl ash page as their entry point and then they will have.Let’s just say it is a very simple app either a splash page or screen and then you have list of products and maybe there is a product detail page. So you have a single entry point which is the splash page. The next entry point is a login page, like you need somebody to log in and then they could see the products. There is no way to actually in XCode structure your app and say, “The user can click a link and then enter the product detail page.”Often, if you try to open up the product detail page before you go to the splash page or even the product list page the Apple crash. It is just the way that people have been building apps since mobile apps were actually the thing you can build. What is required is to say: “Forget about all that stuff that you have learned about how to build an app. There isn’t a single point of entry. Every user can be dropped in at every single point in that storyboard level.” You as the develop er need to say “Ok, drop him on Branch, Branch will tell you right when the app first opens up what the user is expecting to see, what link they just clicked, what page have you load now that you know that information.So let’s say it is a list of shoes you can buy, the user just clicked on the pair of red shoes with this ID. Load the product detail page for the red shoes. And the developer says, “Ok, awesome. I will do that.” And they will bypass and make sure that everything Is all set up so when the user sees that red shoed they can click buy or done and go back to the product listing.It is basically re-architecting the traditional structure of an app to support multiple entry points. That is the bulk of the work like adding Branch is actually adding one line of code. It is super, super simple to add us. It is just like changing the mindset of the developer to say, “It is more complicated than a single point of entry and now I need to support multiple entries.Fortunately , the story is very compelling. We have shown that if you go through that process you can see up to a 2x conversion rate to buy that thing, that pair of red shoes. You can see on average across network of thousands of apps that use us now. If a user gets a deep linked experience as their first experience to the app they are twice as likely to stick around after 30 days. So a 30 day retention doubles if you offer them a deep linked experience because it is so compelling that they are likely to keep using it again and again. It is a good story so the one day in terms of restructuring the app is totally worth it.Martin: I totally get the point that share- ability is key and also that we have multiple entry points and I see another parallel. When the internet was first born, you had first search engines. Then you had Yahoo structured search and had 1000 links or so. If I am looking now at the apps I maybe have downloaded 30-40 apps. I can’t download a million of them or look for them but maybe there are some apps which include some interesting content , which is helpful to me and I would like to find them. But currently no every app is indexed and those kind of deep links. How should I find them? I wouldn’t need to install all of them and this Is I believe the pain that you are trying to solve.Alex: Our core mission when it comes to building So we give this tool for free, we believe that the world that will exist on top of the technology that we have created and given to everybody is something that will benefit users and developers so much more and it will create an opportunity for us to monetize far more than we would if we tried to charge some sort of service fee. The core problem that we’ve faced as an app developer and I still consider myself an app developer Like I built an app for my fiancée for Christmas where I aggregated all of the hikes in the Bay area and then indexed them by keywords. So when Sunday morning I feel like I say “Let’s hike”, we want to see flowers and a field and an ocean view and it will tell us exactly which hike we should go on. I didn’t publish it because I know that publishing to the app store is a completely fruitless effort. There is absolutely no point to push in an app into the wild now because discovery is impossible. You will never be found in the app store because there are so many other apps on top of you that have already locked up every single keyword, you will never be found.The only other alternative today is to go to Facebook and then give them a massive amount of money and say “I want users.” It is so bad that Facebook is monopolized, like the single control point to the users to an app that they now are charging like 5 dollars and 50 cents on average for install. There is no world where a five dollar and 50 cents cost of a customer will ever make sense. That means that LTV for a used has to be more than 5 dollars and 50 cents which is crazy. We are selling things with our e-com merce app and barely make like 6 dollars LTV which means there is nothing left to pay ourselves. Anyways, it is like a house of cards, like completely unsustainable.The problem that we face that we want to solve with what we do is discovery. We want to fix app discovery. And the way that we can do it is with data that the developers give to us by using the tool. The data that they give to us are the links. They have created links to pages that were previously unlinkable.If you think about an app like Dubsmash, they create a single link that points to every single video that is watchable in the app and they give us all the company metadata. It is basically like the equivalent of a web crawler. When Google set out and all the other companies that have built sites before that, they had to write a page crawler that would crawl all of the text and figure out when somebody types in a query to say looking for their friend’s video. Videos were a big thing back in the early days of the web but to say search for your friends video they would try to match that text to whatever page they previously scraped. We have indexed the Dubsmash app where no crawler, no web crawler can actually get all of the information.The other really important piece of data is that we see how popular each individual video is. So we know at a video level how many times is has been watched, shared clicked on and etc. So we can see that this video is actually more popular that that video. So when you are looking to find something entertaining on your phone, Branch has a single index on everything that is actually watchable let’s say, plus we know exactly of the watchable things, what is the most popular and trending video today in the mobile ecosystem. So when it comes to showing you things that you haven’t seen in an app before but definitely should no other company can surface that information but us. We are going to use this to build an app discovery engine, where we don’t promote apps; we promote the content that resides with them.Our goal is just to create an alternative discovery mechanism that allows people to find things that they are looking for and developers to connect with those users who are looking to interact with them. I just want to look back in three years. If we can say that thousands of developers, thousands of businesses were only successful because of the channel that we created then we have built a successful product. That is my goal. I just dont want anyone ever getting in the situation where they poured years of their life trying to create a product or a business in mobile but they fail because they didn’t have access to something to deliver them users. Whereas in the web you can actually invest in SEO and get a substantial number of users just through search queries on Google. And like tons of businesses that have been built purely on that organic channel by pushing content that people actually want to find. We need to create that same mec hanism for apps. That is our core driving mission. How that will look will change over time.Martin: And what type of customer segments are you currently targeting because in the first phase you said the big apps, they have already deep links for themselves so therefore I would assume you would rather target the long tail apps.Alex: When you think about there is a difference and this is often confused but there is a difference between reengagement and discovery. Discovery is finding something new that you have never seen before, finding a new business or video or an app that you would have never found otherwise. Whereas for the head of the market, you already have interaction, you have some relation, like you have Yelp installed on your phone. If you want to find a restaurant you are going to go to Yelp. That is the restaurant finding app. You don’t need a tool to surface you restaurants when you are looking for Thai food. What you don’t have is something to push you things that you should see but have not yet seen.So when it comes to solving discovery the mid-tier and the long tail is really where we can shine. We can say this particular video maybe it is on a Dubsmash or one of the other thousand apps that also allow user generated content. We can push you to the thing that you should seevery similar to the things that you have seen in the past but having not seen. In that case it is really around like the long tail and the stuff that you would never find otherwise. We want to try to find things like diamonds and just surface them, that is discovery. When it comes to pushing new content that will be the type of thing we focus on.However people want to see the types of things that are being shared very frequently across the head of the market like Fandango or Zappos. Where you have heard of the brands, we can surface the things within those that you should see and also haven’t seen yet. So it is a discovery within an existing brand and category. If you w ant to buy shoes you want to go to Zappos directly but we can show you other shoes because everybody loves them. There is discovery you can do within those existing brands but when it comes to locking up new things it is the mid-tier and long tail that we want.Martin: Alex, if you look at Google, they have Google Analytics on desktop and I believe they have also some kind of SDK on the mobile. What keep them from going in the same direction of deep linking?Alex: So they have a bunch of initiatives that try to index apps. They have this thing called the app indexing initiative and the goal for them is their product is search. So you type in a query and you will get a result. The goal for them is to take their existing index of web results and deliver the user to the app if they have it. Surfacing peer app content for them is actually no that of the great user experience.If you would search for, let’s stick with the Dubsmash example and they surface Dubsmash and you did not have the app installed on your phone, they have to send you to an app store when you click on the link which is from a user experience perspective just awful. You click on a video, you go to the app store. Nobody wants that.So their focus is let’s take all the stuff the great stuff that we have on the web and deliver a compelling search result and if the app is installed we will send the user there. So app indexing is primarily a tool that allows the developer to list what their web content indicate to google that it is also on a corresponding app page. But unfortunately a lot of folks have not yet adopted deep linking. So the subset of those app links is actually pretty small.But for their use case it doesn’t make as much sense for you to index pure app content. Because of a search user experience it is poor. So it is just not their key focus. It is possible that some of the thing they are doing around Google now could start to overlap when they want to recommend you apps that you hav en’t seen yet that you should that are related to something you are doing on your phone but so far they haven’t gone in that direction.ADVICE TO ENTREPRENEURS FROM ALEX AUSTINMartin: Alex, what type of advice could you give first time entrepreneurs?Alex: I have a lot of advice. It is incredibly hard to build a company be it from the life ending problems that you face from a day to day that are product or customer related, or financing related or whatever. Like you are creating something from absolutely nothing and everybody is trying to kill you and stop you from doing it. So it is tough.Advicewise the most important I think is really around attitude. So this is one of the reasons I mentioned that engineering is a really important degree to gather to go through that process like four year education at least where you are just confronted with a continual onslaught of problems that you have no idea how to solve. It is like a problem set you will get and electrical engineering is m uch more mathematical. It is like here is a proof, you need to prove this one like low level physics equation from base principles. I have no idea how to do it but I am going to fail this homework if I don’t figure it out. The consequences are not that severe but it is literally all I can do is have the confidence that I can figure it out and if I just go and keep going and pushing in every possible direction, eventually I will get to the answer.Having a confidence to know that even when you face something that you have absolutely no idea how to solve you have no idea how to do, have the confidence to know that no matter what if you work your butt off and don’t give up you will get to the answer. I think it is like perseverance that I call it.I wrote an article I recommend reading it. The title is called ‘Just keep building’. The first time you try something, it is going to fail miserably, it won’t work at all, you won’t have success. And the most important thing is to l ook at and analyze that failure, see what you did wrong, what assumptions you made that were incorrect then take all of those learnings and then use that as the launch pad to build the next thing. It is the only way that you will actually succeed. There is not a single entrepreneur ever that is ever said I have a great idea and they turn it into a billion dollar company. This does not happen. It is a fairy tale. Just pick a direction, go as fast as you possibly can until you learn that it is not working. Learn everything you can about how and why it failed, take a new direction based on those learnings and go. Just the most important thing is to keep moving as fast as you possibly can because the only thing that you have like fighting against you is time and money which is equivalent to time. You can’t keep doing that forever because you probably will run out of food and rent. But you should keep moving as fast as you can.This execution and lack of fear of making a mistake is abso lutely the most important thing when it comes to building a company. Just be prepared for a lot of disappointment but use that disappointment, feed off of It to move on to the next thing, knowing full well that no matter what at the very end you will find that answer.I have a ton of advice on building company culture, fundraising and all that kind of stuff but I think what is the single most important thing is that it is not about networking, going to the social events and doing this kind of stuff. It is about what you build and accomplish and just keep doing that as fast as you possibly can.Martin: Alex, I am very interested in your advice on corporate culture.Alex: Culture is an interesting one. It defines a lot. We are now 45 people, that is still a very small company. It is very manageable I know everybody. I can interact with everybody. I know what everyone is doing. It is definitely not the point where it is out of control and I don’t have insight on what everyone is doing. But it is just on the border. And especially when I go into things where I can’t be involved as much, as an example going through a fundraising process completely sucks me away from the company. I have absolutely no idea what is going on. I am going from this meeting to that meeting, I am dealing with things that are totally unrelated to the day to day operations and you just have to have faith that every individual person has enough competency, internal guidance to make their own decisions and make sure that they keep going in the direction that you hope they will.The only way to accomplish that is with culture. You can set a high level goal of “This is where we want to go”, but everybody needs to be able to make the same sort of decisions on their own and not just like they face a problem and just set back and hope that it will get addressed.What I found to be the most effective and I stole this actually from our previous startup it is sort of an emphasis on individual acco mplishment. It is how you make sure everybody know that they are only successful if they personally achieve success in whatever project they are working on.We do it in a way where we try to shine light on individuals. So we actually have every two weeks a review where every department head who is responsible for marketing, sales , etc. will get up and actually present individual numbers reporting on peoples projects. Sales is very easy. We show individual levels so it is really on the projector, everybody’s name indicating their success over the last two weeks. So people can see like “Awesome job, you know, Austin” or whoever it is and on the team it is like “You really killed it last week”. And that person is recognized in an individual level.Same thing goes with marketing, same thing goes with engineering and support like all the various aspects of the business. Everyone is recognized at individual level. At the same time the person who is like not doing so awesome is al so presented right in front of the whole company. So it is driving them to have a sense of individual accomplishment.We are not like a family, we are a team of rock star players where everybody should feel lucky to be on the team with the other folks. They should look across the table and be like, “I am so lucky to work with that person.” And if they don’t feel that, they don’t belong here.It is just the focus on the individual and what that does is when that individual is faced with a question or a problem or whatever, they know that their own personal success relies on them being able to push past it. There is nothing more motivating than my personal achievement. An emphasis on the individual is absolutely important.So we have very relaxed management. There is very little oversight in general. Everyone is running as fast as they possibly can, everybody knows they live and die by their own work. Every person that I talk to when they start in the company is “I want you to look back 10 years from now like your resume coming out of Branch and say I did the best work in my life for that company.” If they don’t feel they are going to be able to achieve that then they are not going to be successful and they should leave. But if they can, if they are focused on improving themselves, driving to be the best they possibly can they will for sure be able to do that. I think that is one of the most important things.We are not like, I forbid ping pong tables. People say it is a no-fun policy. I don’t want people to feel this is a comfortable place to like come in and relax. This is a place where you come to get shit done. To accomplish things that you would have never have chance to accomplish in any other role. It is not a place you are going to come and kick back on the couch and hang out with friends. You can do that outside of work. So when you walk down the halls here everybody is super heads down and it is very, very quiet. Everybody is working as har d as they can. It is an unbelievable feeling when you are a part of it. It is really cool.Martin: I totally get the point that you are trying to align the company success with individual success of the people. And for the people that are on the top 30 percent I totally get it. Do you perceive that sometimes the bottom ten or twenty percent are feeling bad just because they are visibly shown as being not as good as the others?Alex: Yes, but the best part about that it’s there is no motivator like the feeling of inadequacy. There are a couple responses to that feeling of inadequacy. It is either “I am going to kill myself and improve myself and make sure like a 100 percent I can succeed here and I will do better “ or you leave. And both outcomes are great for us, because we don’t really want somebody that to be honest and frank sucks on the team because no one else is going to feel lucky to work with them.I was a part of a group for a long time RD group and I’ll try to descr ibe as idealistically as possible, where I was an individual contributor and there were a couple of other individual contributors on my team one of which I felt did not do any work. They contributed from and idea perspective but ideas I felt were actually toxic and detrimental to the overall productivity of the team. I asked in every single one on one that my manager fires this person because it was bringing me down. There is nothing more demotivating than being on a team with somebody you feel is not contributing. You are constantly thinking about like “We really are wasting company dollars paying some jackass, sorry, to sit around and spitting nonsense ideas, is super unproductive”. So I ultimately left because of that. I just didn’t wanted to be a part of it.I don’t want anyone here to ever feel that same way. I want to make sure that everybody feels like they are lucky to work with everybody else otherwise that person shouldn’t be on our team. We need to accomplish inc redible things and move with speeds that very few companies have been able to and execute a couple of different strategies that have us excelling in many different areas. If we can’t move very effectively, if there is somebody dragging us down and lagging the team then we won’t succeed. It is super, super important that everybody is high performing.Martin: Alex, how do you balance the individual contribution with the group contribution? Imagine, you have a sales department and on the one end maybe I will be focused only on getting more sales for me and getting something like a competitive environment, which is maybe in the end not maximizing the target metric which is potentially sales, whereas maybe I will have more individual contribution in sales but I will give more referrals or other value advice to other sales people and thereby contributing.Alex: The important thing there is just to make sure that the metrics don’t create that sort of divisive organization. So in the sa les example we actually award assists so there is the ability for people to earn. There is a guy that all he does is just assist. He is still like one of the top performers and everybody recognizes that he is an essential part of the team and really, really valuable. He is not closing but just because we created the metrics that allow somebody like that to be successful.Martin: It is like in basketball. You have some assists, some blocks.Alex: Exactly, and then the same thing with marketing. On our blog we have a very large emphasis on content, there is a lot of people contributing to the blog. There is a person that manages the overall publishing aspect of it and he sees it as his domain to report performance and drive promotions and all that kind of stuff. People contribute individual articles and because you contribute individual article, when that article does well the blog guy will promote it. He will see a lot of success through a lot of work that he does on promotion. The per son who wrote the articles sees a lot of success because they got their own personal brand. We don’t ever say anything that this is written by Branch. It is written by an individual so we just try to make sure that even though the ultimately the company is benefiting greatly from all that the individuals are rewarded appropriately depending on the work that they do. You just be careful that you don’t create those divisive cultures because I have seen them tear companies apart especially sales is one of the most dangerous ones, but just be careful.Martin: Alex, thank you so much for your time.Alex: Yes, of course.Martin: And I wish you so much luck with your startup.Alex: Yes, it is going to be a wild ride.

Response Essay Everyday Use By Alice Walker - 1033 Words

Student’s Name: Professor: Class: Date: Response Essay on â€Å"Everyday Use† by Alice Walker Everyday Use is a short story written by Alice Walker as part of the story collection in the book Love and Trouble: Stories of Black Women. The short story is a powerful piece of writing that takes the reader on an insightful journey into the challenges, struggles, and realities of growing up as an African woman. The main issues that are palpable throughout the story are the issues of black consciousness and the stereotypes of rural black African women. I believe that the purpose of the text is to highlight the interconnectedness of the past and the present. The author wants the reader to appreciate the struggles and challenges that Black women faced†¦show more content†¦As African Americans gained civil rights, a new generation, eager to break away from past horrors, emerged while others remained chained to the specter of past inequality and poverty. The story scrutinizes the intense tensions and trains that were created as these two conflicting worlds came together. I believe that the short story clearly presents the stereotypes of rural Black women, and the challenges and struggles that African women faced with regard to heritage, personal fulfillment, and family relations as the past collided with the present realities. The concepts of family and Black women within this short story are highlighted by the fact that the three main characters among who the story revolves are all Black women and members of the same family. The clash of the past and future, personal fulfilment, heritage struggles, and the stereotyping of rural Black women is visible in the clear contrast of attitudes and ambitions of Dee and her boyfriend, who represent the future, and mama and her daughter Maggie, who in this case embody the past. The stereotypes of rural Black women are depicted in the seemingly dilapidated state of mama’s old homestead. This is a stereotype of the poor and humble lives of the black subsistence farmers residing in the old South. Although Dee and her friend look down upon their lives, the reality is different. Mama completely owns her own reality and she is proudShow MoreRelatedNineteen Fifty-five Essay1669 Words   |  7 PagesEssay question: What message do you think Alice Walker is trying to convey in the short story Nineteen fifty-five? In Nineteen fifty-five, a short story written by Alice Walker, there seems to be a variation of different messages that she is trying to convey. As an author she relates the story to real life issues as well as using the character Gracie Mae to highlight the way in which black people have been exploited by whites. 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Writers like Alice Walker make it possible to bring words and emotions to voices and events that are often silenced. Far from the traditional image of the artist, she has sought what amounts to aRead MoreBusiness and Management2600 Words   |  11 Pagesdifferent depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Barnet, S., Cain, W.E., Burto, W. (2011). Literature for composition: Essays, stories, poems, and plays (9th ed.). New York, NY: Longman. All electronic materials are available on the student website. |Week One: Elements of Literature—Stories Read MoreHistory of the Development of the Short Story.3660 Words   |  15 Pagesflowering of literary short fiction in the United States. 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To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458. Many of the designations by manufacturers and seller to distinguish their productsRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesPHILADELPHIA Temple University Press 1601 North Broad Street Philadelphia, Pennsylvania 19122 www.temple.edu/tempress Copyright  © 2010 by Temple University All rights reserved Published 2010 Library of Congress Cataloging-in-Publication Data Essays on twentieth century history / edited by Michael Peter Adas for the American Historical Association. p. cm.—(Critical perspectives on the past) Includes bibliographical references. ISBN 978-1-4399-0269-1 (cloth : alk. paper)—ISBN 978-1-4399-0270-7Read MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagespermission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturers

Essay on The Bible Among the Myths Summary - 3696 Words

SUMMARY OF JOHN N. OSWALT’S BOOK THE BIBLE AMONG THE MYTHS David Strickland Old Testament Introduction - OBST 590 June 1, 2013 Introduction The author, John N. Oswalt, was first introduced to the subject of this book in his seminary studies in the 1960s. Oswalt introduces his book with a narrative of the similarities and differences that exist between the Old Testament and the literature of the Ancient Near East. Prior to the 1960s scholars believed that the Old Testament was unique and did not resemble the literature of the surrounding cultures, but now there has been a shift in thought. Many scholars believe today that the Old Testament is virtually identical to Ancient Near East writings. This issue of differences and†¦show more content†¦Oswalt starts his definition process by discussing the debate of whether the Bible has a distinctive view of reality. Until fifty years ago most scholars believed that biblical literature did not share the characteristics of myth. Today there has been a radical shift in opinions, such as the possibility that mythical thought and mythical literature are at the v ery heart of Israel’s religion.1 Oswalt believes that this change is based on assumptions and not on new discoveries. The problem of definition encompasses the first obstacle when defining a myth. The validity of a definition must be evaluated. The first problem is that a definition must be broad enough to include all the items that share common characteristics but narrow enough to exclude items that only have a few common characteristics. The second problem has to do with the nature of the definition and whether it provides a description or an evaluation. Oswalt groups definitions of myth according to their type as either historical-philosophical or phenomenological. He then subdivides historical-philosophical into etymological, sociological and literary. Etymological definitions of myth emphasize the falsity of what is being described and are frequently too broad. In sociological definitions of myth, truth is seen as relative. Perception of something being true makes it tru e. Oswalt labels his final subdivision of historical-philosophicalShow MoreRelatedChapter Summary: The Bible Among the Myths Essay5414 Words   |  22 PagesIntroduction Oswalt first learned about the issues in â€Å"The Bible Among the Myths† while taking a class taught by Dennis Kinlaw at Asbury Theological Seminary. His interest in the subject has grown since with graduate study and his own classes which he taught. William F. Albright, his students, and G. Ernest Wright led the rethinking of the evolutionary paradigm within the philosophy of Idealism. Although they believed the differences between the ways the Israelites thought and their neighbor’sRead MoreEssay on Book Summary of the Bible Among the Myths2904 Words   |  12 PagesIntroduction Author John N. Oswalt begins The Bible Among the Myths: Unique Revelation or Just Ancient Literature? with a concise and well-written introduction that whets the reader’s appetite, compelling one to continue reading. He begins by informing the reader that his novel has been in the works dating all of the way back to the 1960s, when he attended the Asbury Theological Seminary. Oswalt quickly points out that one of the main points that the book will focus on is determining if â€Å"theRead MoreEssay about Book Summary The Bible Among the Myths2835 Words   |  12 Pageswas unique among other beliefs in the Ancient Near East but they now view the Old Testament as identical to other religions of its day and time. The author also discusses the vital philosophical distinction between â€Å"essence† and â€Å"accident.† When removing an essential feature of an object, it will cease to be itself but if you remove an accidental feature of an object, there will be no change in the object’s essential being. 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We adapt to those rules and expect others to do the same. Next is libertinism. Libertinism, is explained as taking liberties. We take liberties in that the Bible has not directly forbidden specific things so we are not breaking any rules by doing them. Among these limits are four convictions to avoid. They are convictions that are little more than superstition, convictions that attract attention for a selfish ego, convictions generated by an unwillingnessRead MoreThe Cyclops Scene In Flannery OConnors Good Country People1508 Words   |  7 Pageswhat it literally is. Symbolism helps the reader remember the ideas or characters a writer wants the reader to remember. This is true for Good Country People. Good Country People focuses on a young woman named Joy, who has an artificial leg. A Bible seller named Manley Pointer comes into her life, a nd eventually he steals Joy’s artificial leg. 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(Epic) The adventures of Gilgamesh were so popular among the people of that era (the earliest written versions ofRead MoreThe Core Essence Of Servant Leadership From A Biblical Perspective1605 Words   |  7 Pages‘Servant Leadership’ from a Biblical perspective, which might be able to provide practical, theological, and hermeneutical insights in order to develop leadership competency and a healthy prosperous ministry, as oppose to the current secular ‘leadership’ myths and fascination in our church, culture and society. Admittedly, over the years I have always admired and strived to adopt a servant leader attitude in all my endeavo rs. Equally, the paper will reflect on ‘Servant Leadership’ through the lens of Jesus

Ir and Globalization Free Essays

Ir and globalization CONENT: Introduction Body 1. What is Globalization and how it is related with the International Relations; 2. Advantages and Disadvantages of the Globalization; 3. We will write a custom essay sample on Ir and Globalization or any similar topic only for you Order Now Effectiveness of the Globalization Conclusion NTRODUCTION In my work I talk about the Globalization and its relation with the Globalization where I dwelled upon the Globalization. In the second part I did survey and focused on the advantages and disadvantages of globalization as the statistics show. After hammering out the two factors I wrote about de facto effectiveness of the Globalization and at the end I stated my estimation and conclusion. International Relation and Globalization As more nations, people, and cultures adapt to the ever changing international community, diplomats, politicians, and representatives must meet and deal with accordingly to the needs and wants of nations. Diplomacy can be exerted in many forms; through peace talks, written constitutions, field experiences, etc. Culture is a familiar term and remains unchanged by definition. However, globalization and international relations have constantly altered culture both positively and negatively. Globalization increases worldwide technology, and the readability of fast, effective communication and consumption of popular products. Globalization links cultures and international relations on a variety of levels; economics, politically, socially, etc. International relations have used globalization to reach its goal: of understanding cultures. International relations focus on how countries, people and organizations interact and globalization is making a profound effect on International relations. Understanding culture, globalization, and international relations is critical for the future of not nly governments, people, and businesses, but for the survival of the human race. In today’s increasingly interdependent and turbulent world, many of the leading issues in the news concern international affairs. Whether it is the continuing impact of globalization, Globalization – the process of continuing integration of the countries in the world – is strongly underway in all parts of the globe. It is a complex interconnection between capitalism and democracy, which involves positive and negative features, that both empowers and disempowers individuals and groups. From the other hand Globalization is a popular term used by governments, business, academic and a range of diverse non-governmental organizations. It also, however, signifies a new paradigm within world politics and economic relations. While national governments for many years dictated the international political and economic scene, international organizations such as the World Bank, International Monetary Fund and the World Trade Organization have now become significant role players. In this â€Å"Global Village† national governments have lost some of their importance and perhaps their powers in favour of these major international organizations. As a process of interaction and integration among people, companies and governments of different nations Globalization is a process driven by the International Trade and Investment and aided by Information technology. This process on the environment on culture, on political system, on economic development and prosperity, and on human physical well-being in societies around the world. Advantages and Disadvantages of Globalization Globalization has a range of advantages while it has also disadvantages. The Advantages include GDP Increase; statistics shows that GDP in developing countries has increased twice as much as before. Unemployment is reduced. Education has increased. Competition on Even Platform: The Companies all around the world are competing on a single global platform which allows better options o consumers. It increased fee trade between nations; The Corporations have greater flexibility to operate across borders. Global mass media ties the world together. Increased flow of communications allows vital information to be shared between individuals and corporations around the world. It increases in environmental protection in developed nations. Spread of democratic ideas to developed nations. Reduced cultural barriers ncreases in the global village effect. The Disadvantages are considered to be Uneven Distribution of Wealth, Income Gap Between Developed and Developing Countries, where the wealthof developed countries continues to grow twice as much as the developing world. Next disadvantage is Different Wage Standards for Developing Countries, which is explained by the following fat that the tec hnology worker may get more value for his work in a developed country than a worker in a developing country thus there are in the later many dynamic, industrious and enterprising people who are well educated and ready to work with rigor. The reveal of Globalization is also considered as a disadvantage which is explaining by future factors such as war that can be demand the reveal of the globalization and current process of globalization may just be impossible to reverse. There is also another aspect of disadvantage of globalization in media sphere. The threat that control of world media by a handful of corporations will limit cultural expression. And the final in my estimation is the chance of reactions for globalization being violent in an attempt to preserve cultural heritage. Effects of Globalization With the roster of the mentioned disadvantages and advantages Globalization culminates also effective facts. The following are considered the Effects of Globalization; * enhancement in the information flow between geographically remote locations * the global common market has a freedom of exchange of goods and capital * there is a broad access to a range of goods for consumers and companies * worldwide production markets emerge free circulation of people of different nations leads to social benefits * global environmental problems like cross-boundary pollution, over fishing on oceans, climate changes are solved by discussions * more trans border data flow using communication satellites, the Internet, wireless telephones, etc. * international criminal courts and international justice movements are launched * the standards applied globally like patents, copyright laws and world trade agreements increase * corporate, national and sub-national borrowers have a be tter access to external finance * worldwide financial markets emerge multiculturalism spreads as there is individual access to cultural diversity. This diversity decreases due to hybridization or assimilation * international travel and tourism increases * worldwide sporting events like the Olympic Games and the FIFA World Cup are held * enhancement in worldwide fads and pop culture * local consumer products are exported to other countries * immigration between countries increases cross-cultural contacts grow and cultural diffusion takes place * there is an increase in the desire to use foreign ideas and products, adopt new practices and technologies and be a part of world culture * free trade zones are formed having less or no tariffs * due to development of containerization for ocean shipping, the transportation costs are reduced * subsidies for local businesses decrease * capital controls reduce or vanquish * there is supranational recognition of intellectual property restrictions , i. e. , patents authorized by one country are recognized in another CONCLUSION In conclusion I would like to state m estimation that despite all the formidable obstacles and stumbling blocks the effectiveness of the Globalization and cohesive efforts of people and the government will help to stand a positive stead prevail over the disadvantages. It will fortify to prevent migration which is inherent in third-world and back water countries and reduce social inequality which in its turn will benefit the advantages of the Globalization. All these mentioned facts are time-consuming and labour-intensive process but it will distinctly fortify and develop the Globalization. How to cite Ir and Globalization, Papers Ir and Globalization Free Essays Ir and globalization CONENT: Introduction Body 1. What is Globalization and how it is related with the International Relations; 2. Advantages and Disadvantages of the Globalization; 3. We will write a custom essay sample on Ir and Globalization or any similar topic only for you Order Now Effectiveness of the Globalization Conclusion NTRODUCTION In my work I talk about the Globalization and its relation with the Globalization where I dwelled upon the Globalization. In the second part I did survey and focused on the advantages and disadvantages of globalization as the statistics show. After hammering out the two factors I wrote about de facto effectiveness of the Globalization and at the end I stated my estimation and conclusion. International Relation and Globalization As more nations, people, and cultures adapt to the ever changing international community, diplomats, politicians, and representatives must meet and deal with accordingly to the needs and wants of nations. Diplomacy can be exerted in many forms; through peace talks, written constitutions, field experiences, etc. Culture is a familiar term and remains unchanged by definition. However, globalization and international relations have constantly altered culture both positively and negatively. Globalization increases worldwide technology, and the readability of fast, effective communication and consumption of popular products. Globalization links cultures and international relations on a variety of levels; economics, politically, socially, etc. International relations have used globalization to reach its goal: of understanding cultures. International relations focus on how countries, people and organizations interact and globalization is making a profound effect on International relations. Understanding culture, globalization, and international relations is critical for the future of not nly governments, people, and businesses, but for the survival of the human race. In today’s increasingly interdependent and turbulent world, many of the leading issues in the news concern international affairs. Whether it is the continuing impact of globalization, Globalization – the process of continuing integration of the countries in the world – is strongly underway in all parts of the globe. It is a complex interconnection between capitalism and democracy, which involves positive and negative features, that both empowers and disempowers individuals and groups. From the other hand Globalization is a popular term used by governments, business, academic and a range of diverse non-governmental organizations. It also, however, signifies a new paradigm within world politics and economic relations. While national governments for many years dictated the international political and economic scene, international organizations such as the World Bank, International Monetary Fund and the World Trade Organization have now become significant role players. In this â€Å"Global Village† national governments have lost some of their importance and perhaps their powers in favour of these major international organizations. As a process of interaction and integration among people, companies and governments of different nations Globalization is a process driven by the International Trade and Investment and aided by Information technology. This process on the environment on culture, on political system, on economic development and prosperity, and on human physical well-being in societies around the world. Advantages and Disadvantages of Globalization Globalization has a range of advantages while it has also disadvantages. The Advantages include GDP Increase; statistics shows that GDP in developing countries has increased twice as much as before. Unemployment is reduced. Education has increased. Competition on Even Platform: The Companies all around the world are competing on a single global platform which allows better options o consumers. It increased fee trade between nations; The Corporations have greater flexibility to operate across borders. Global mass media ties the world together. Increased flow of communications allows vital information to be shared between individuals and corporations around the world. It increases in environmental protection in developed nations. Spread of democratic ideas to developed nations. Reduced cultural barriers ncreases in the global village effect. The Disadvantages are considered to be Uneven Distribution of Wealth, Income Gap Between Developed and Developing Countries, where the wealthof developed countries continues to grow twice as much as the developing world. Next disadvantage is Different Wage Standards for Developing Countries, which is explained by the following fat that the tec hnology worker may get more value for his work in a developed country than a worker in a developing country thus there are in the later many dynamic, industrious and enterprising people who are well educated and ready to work with rigor. The reveal of Globalization is also considered as a disadvantage which is explaining by future factors such as war that can be demand the reveal of the globalization and current process of globalization may just be impossible to reverse. There is also another aspect of disadvantage of globalization in media sphere. The threat that control of world media by a handful of corporations will limit cultural expression. And the final in my estimation is the chance of reactions for globalization being violent in an attempt to preserve cultural heritage. Effects of Globalization With the roster of the mentioned disadvantages and advantages Globalization culminates also effective facts. The following are considered the Effects of Globalization; * enhancement in the information flow between geographically remote locations * the global common market has a freedom of exchange of goods and capital * there is a broad access to a range of goods for consumers and companies * worldwide production markets emerge free circulation of people of different nations leads to social benefits * global environmental problems like cross-boundary pollution, over fishing on oceans, climate changes are solved by discussions * more trans border data flow using communication satellites, the Internet, wireless telephones, etc. * international criminal courts and international justice movements are launched * the standards applied globally like patents, copyright laws and world trade agreements increase * corporate, national and sub-national borrowers have a be tter access to external finance * worldwide financial markets emerge multiculturalism spreads as there is individual access to cultural diversity. This diversity decreases due to hybridization or assimilation * international travel and tourism increases * worldwide sporting events like the Olympic Games and the FIFA World Cup are held * enhancement in worldwide fads and pop culture * local consumer products are exported to other countries * immigration between countries increases cross-cultural contacts grow and cultural diffusion takes place * there is an increase in the desire to use foreign ideas and products, adopt new practices and technologies and be a part of world culture * free trade zones are formed having less or no tariffs * due to development of containerization for ocean shipping, the transportation costs are reduced * subsidies for local businesses decrease * capital controls reduce or vanquish * there is supranational recognition of intellectual property restrictions , i. e. , patents authorized by one country are recognized in another CONCLUSION In conclusion I would like to state m estimation that despite all the formidable obstacles and stumbling blocks the effectiveness of the Globalization and cohesive efforts of people and the government will help to stand a positive stead prevail over the disadvantages. It will fortify to prevent migration which is inherent in third-world and back water countries and reduce social inequality which in its turn will benefit the advantages of the Globalization. All these mentioned facts are time-consuming and labour-intensive process but it will distinctly fortify and develop the Globalization. How to cite Ir and Globalization, Essay examples